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Success Psychology 




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Creative, Constructive, and Productive 
POWER OF RIGHT THINKING, Based 
upon the new CONSTRUCTIVE PSY' 
CHOLOGY in Complete Living through 
Attracting to us our own in Health , Wealth, 
and Complete Success. 

BY 

COLEMAN HALL BUSH, LL.M., 

Author of 

“Applied Business Law," “Uniform Business Law,” 
“Selling Power,” “Power to Win,” Etc. 



PUBLISHED BY 

UOLA PRESS 

Los Angeles, California 
19*4 








3Tigii 


Copyright, 1924 
By COLEMAN HALL BUSH 
Los Angeles, California 


SEP-2 ’24 


©C1A800G36 

: • '(! i I 



CONTENTS 


Chapter Page 

Purpose ------ vii 

Realization ----- viii 

That Something x 

Introduction .xi 

PART I 

FOUNDATION CORNERSTONES 

I. The Sub-conscious Mind - - 19 

II. The Conscious Mind - - - - 46 

III. The Super-conscious Mind - 74 

IV. “Mens Sana in Corpore Sano” - 94 

PART II 

SUPERSTRUCTURE 

I. Construction and Reconstruction.139 

II. Concentration and Character - 153 

III. Rules for Success 168 

PART III 

SELLING SUCCESS 

I. Selling Success to Ourselves - 189 

II. Heal Thyself. 208 

III. The Foundation of Youth - - 219 

Mastery.228 

Index.229 

































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PURPOSE 


The purpose of Success Psychology is 
to give each of us a Realization of SUC¬ 
CESS. It is to cause each one of us to 
grow into SUCCESS by letting “That 
Something” in you and in me, which 
knows what YOU SHOULD BECOME 
and what I SHOULD BE, lead us into 
complete SUCCESS. 

This purpose must be attained 
through a constructive and a creative 
power of RIGHT THINKING. 

It is a HIGHER development and a 
HIGHER application of constructive 
thinking to a realization of SUCCESS. 
It gives us “LIFE MORE ABUN¬ 
DANT” in successful living through 
growth in health, wealth, and happi¬ 
ness. 


vi Success Psychology 

Therefore, to succeed, we must have 
a clear idea of our success goal; and to 
reach our goal, we must know in what 
direction it IS, and run in that direc¬ 
tion only. 

WE KNOW what our goal is, and 
WHERE it is: IT IS LIFE MORE 
ABUNDANT, IN US. It is successful 
living through growth in health, wealth, 
and happiness—and these come through 
the constructive and creative power of 
RIGHT THINKING. 

This, then, is the Purpose of Success 
Psychology : It is to GIVE EACH OF 
US OUR OWN REALIZATION OF 
SUCCESS. 


REALIZATION 

We were created for Success, to be 
successful. That was and IS the plan 
and purpose of our being. We were 
created by the Power of Success, in the 
Presence of Success, through the Intel¬ 
ligence of Success, IN THE IMAGE 
OF SUCCESS—TO BE SUCCESS¬ 
FUL. 

The Power of Success is ALL, and in 
all. In It we live and move and have 
our being. We are one with the Power 
of Success: Therefore, we are not only 
sure to succeed, we ARE success. All 
power in heaven and on earth is given 
us for Success. 

The Success Spirit is upon us. We 
are conscious of its Presence. We feel 
it in us, through us, and about us. It 


viii Success Psychology 

fills our whole being with power, poise, 
purpose, purity, plenty, progress, pros¬ 
perity, pleasure, peace, and perfection. 

Perfect love promotes Success, for it 
casts out all fear of failure. Perfect 
health helps to Success, for it heals all 
in-harmony. We are receptive to the 
highest success, through Faith which 
is the Victory. We give thanks for 
Success. 


“THAT SOMETHING” 


There’S Something in you and Something in me 
That knows what you should Become 
And knows what I should Be. 

It is that Something, true, in you and in me 
That responds to the Truth 
And makes us Free. 

It is the Urge of the Universal Soul; 

It is the Call of the Universal Goal! 

It is THAT Something in you and in me 
That GIVES us the Image of Deity. 

It is the inner principle of The Inner Life, 

It is Creative Presence, boundless, FREE: 

It is that Something, true, in you and me, 

That knows what YOU SHOULD BECOME, 
And knows what I SHOULD BE. 


ix 












INTRODUCTION 


Once upon a time, in the days of old, 
in the days of wold, the pagan gods, it 
is said, learned that Man was to be 
given an Immortal Soul. Straightway 
they became jealous and fearful, lest 
through this gift Man should become as 
one of them, and co-equal with them— 
a god. 

And so they called a council and sat 
in conference upon Mount Olympus, or 
some other spot distinguished for its 
eminence, and there they counseled to¬ 
gether upon the very important ques¬ 
tion of where they might hide this price¬ 
less possession from Man. 

It was a big event, this conference 
was. There were just lots of gods there, 


XI 


xii Success Psychology 

good gods and bad ones, and the most 
beautiful goddesses you could ever im¬ 
agine. And they were all talking at the 
same time, and all vibrating and all ani¬ 
mating and all jingoing with jealousy, 
and feverish with fear; all because Man 
was to have this gift. 

Now, they had called upon their 
mouths, upon their tongues, used their 
hands and shoulders in this free-for-all 
discussion—but NONE of them had 
called upon their Psyche. 

Myriads of hiding places had been 
suggested as suitable to conceal this 
priceless gift to Man—ranging from the 
depths of the ocean and the caverns of 
the deeps to the highest mountain peaks. 

Then out spake beautiful Psyche, the 
goddess of the soul, as she stepped forth 
with this rare suggestion: 

“Man will be least likely to find his 
priceles gift if it is hidden WITHIN 
HIMSELF.” 


Introduction xiii 

And the gods and goddesses all shout¬ 
ed approval and clapped their hands and 
flapped their wings and shook out their 
shimmering, diaphanous garments, and 
it was SO! For they knew that the 
green fields of Paradise are just over 
yonder a little way from the HERE, 
and the time for happiness is just ahead 
a little season from the Eternal NOW! 
And that with Man, everything desir¬ 
able is in the EXTERNAL world—out¬ 
side of him—and nothing was within 
him except hunger and pain and pov¬ 
erty and fear and discontent, and a 
cargo of like kind. 

So the gods were happy, for they had 
delivered to Man his priceles gift—and 
had concealed it WITHIN MAN HIM¬ 
SELF. 

And from the jungle days to the time 
of the cave-men, and from the days of 
the old Heidelberg type of mankind 
even to the here-and-now, man has been 


xiv Success Psychology 

searching the external, objective world 
—that is to say, the world outside of 
his own mind—for the priceles gift, the 
heritage of LIFE. Yet all he had to do 
was to turn his search and direct it to 
the Great Within. 

Psyche, the goddes of the soul, under 
her new name, “Psychology,” is now 
yielding up her hidden treasures, the 
esoteric truths of the ages, and Man is 
becoming as a god, and the son of the 
Most High. He is now become the Crest 
of Divine Consciousness, and an expres¬ 
sion of the powers of the Infinite Wis¬ 
dom of the Universe. He is growing 
in harmony with Divine Law, both in 
Becoming and in Being the Image and 
Likeness of God. 

A story is told of a Hindu laborer 
who worked for years as a mucker and 
heaver of mud for the construction of 
dykes in rice paddocks, and all the time 
he carried suspended about his neck a 


Introduction xv 

“charm-stone” which he prized very 
highly. It proved to be a gem as rare as 
those from Golconda and it should have 
been worth a fortune to the man who 
had carried it as a charm-stone during 
all those long years of drudgery. He 
could have lived in luxury from the in¬ 
come of the value of that rare treasure, 
properly invested, HAD HE KNOWN. 

“How foolish he was!” you exclaim. 
Well, possibly; but you must remember 
that YOU and HE and I are in para 
delicto, are equally in the wrong, in this, 
that we have each gone about with rare 
gifts and possibly with priceless talis¬ 
mans, carrying our heaven, carrying 
our happiness, carrying our priceless 
possessions about with us—but ever 
failing to discover them. 

Thus, the ancient trick of Psyche 
remains with us—remains within our 
souls UNTIL WE DISCOVER OUR 


xvi Success Psychology 

TREASURE-HOUSE, and that our 
riches are within us and not in some 
far-away frozen Klondike of the Arctic 
region, or within the brazen furnace of 
Death Valley, or hidden within the 
burning sands of some Ethiopian desert 
of the tropics. 

We have ever looked for health out¬ 
side ourselves; and we have ever looked 
out to the objective world for our riches, 
when as a matter of fact great fortunes 
result from a single simple idea upon 
which a patent is procured for the sale 
and use of the idea. 

We have already given too much at¬ 
tention to the outside world; let us now 
look to the Great Within. 


PART I. 

FOUNDATION CORNER-STONES 

1. The Sub-conscious Mind. 

2. The Conscious Mind. 

3. The Super-conscious Mind. 

4. “Mens Sana in Corpore Sano .” 


.1 'I ■ / ‘i 

■ 


PART I. 

First Foundation Corner-Stone 
Chapter I. 

The Sub-Conscious Mind 

You are, and I am —otherwise I could 
not write this, neither could you read it. 
This is our chief corner-stone—the cor¬ 
ner-stone of Conscious Being. We have 
intelligent, conscious, self-awareness. 
We know the difference between our¬ 
selves and things which are not us, or 
at least some of them. That is to say, 
we have sufficient conscious intelligence 
to distinguish between self and non-self. 
Our MIND DOES THIS. 

And what is Mind ? 

Mind is a form of radio-active Intel- 

19 


20 Success Psychology 

ligence. It comes from the vibrations 
of Thinking, Knowing, and Intelligent 
BEING. You will note that we have 
qualified “being” by “intelligent.” We 
do this because we have so long been ac¬ 
customed to thinking of matter, com¬ 
mon dead inert clods, as not possessing 
“mind,” yet we readily admit that they 
have “being” or at least they have 
“form” in existence. 

Scientists and metaphysicians and 
philosophers are coming to agree upon 
the idea that every “form of being” has 
inherent in it a form of intelligent be¬ 
ing, and that every form of matter we 
can perceive or be conscious of from mi¬ 
croscopic germs to spiral-nebulae in re¬ 
mote and unknown universes, each and 
ALL originate from the same universal 
primordial substance of Intelligent Be¬ 
ing. This, however, is a metaphysical 
question which we can not consider in 
our present discussion. 


First Foundation Corner-Stone 21 

We must agree upon our fundamen¬ 
tal corner-stone, which is, that we not 
only have being but we have “Intelli¬ 
gent Being.” 

We are agreed, then, that we have a 
MIND, and we know that our mind has 
many faculties. We shall, for our pres¬ 
ent convenience, departmentize the 
mind into three divisions, and we shall 
state these in the order of their origin 
and development in our life, and we 
shall take up their future study in this 
order: (1) Sub-conscious Mind, (2) 
Conscious Mind, (3) Super-conscious 
Mind (page 46). 

The Mind: Its Divisions 

Let us state our definition of Mind, 
once more: Mind is a form of radio¬ 
active Intelligence. Mind is Life-prin¬ 
ciple manifesting itself in accordance 
with the laws of being. Mind is Law 
in operation, just as Law is a manifes¬ 
tation of Mind in ACTION. 


22 SUCCESS PSYCHOLOGY 

And, as a matter of fact, Law has 
been defined as “Mind in Action,” and 
that is just what natural laws and spir¬ 
itual laws and mental laws are—they 
are, whenever we discover them, forms 
of Mind in Action. 

What you call your mind, or Ego, is 
not the sum total of all your intelligence 
—but it is your conscious intelligence. 
In your very brain itself, which you 
think of as the organ of mind just as 
you think of the eye as the organ of 
sight—in your brain there are countless 
thousands of life operations and activi¬ 
ties of which you are in NO WAY con¬ 
scious. These we call the sub-conscious 
activities of Mind; and commonly we 
refer to this whole group of life activi¬ 
ties of which we are not conscious as 
simply the Sub-conscious Mind. 

What Is the Sub-conscious Mind? 

We know what the sub-conscious 
mind is by what it does. Its properties 


First Foundation Corner-Stone 23 

and qualities are manifested through 
its functions. 

In other words, it is exactly what the 
word itself would indicate. “Sub” is 
from the Latin and means under, be¬ 
neath, below. Now, the sub-conscious 
mind is that department of our entire 
Life Intelligence which is below the 
reach or horizon of the conscious part of 
our mind. 

It is difficult to fix a line of demarca¬ 
tion which will definitely indicate just 
where the sub-conscious leaves off and 
the conscious mind begins. In fact, 
there is a considerable “twilight-zone” 
in which there is a sort of dual jurisdic¬ 
tion, both of the conscious mind and the 
sub-conscious. 

This double jurisdiction is most 
marked in the case of respiration or 
breathing, for we may commonly con¬ 
trol our breathing up to a certain point, 


24 Success psychology 

and then the old sub-conscious mind 
steps in and takes charge. 

Our Oldest Mind: 

Our sub-conscious mind is the oldest 
department of our mind. It is the pri¬ 
mary intelligence that came in with the 
very first cells, the masculine and femi¬ 
nine generative cells which gave rise to 
our being as present individuals. You 
will observe that we did not say “had its 
origin at the beginning” of our individ¬ 
ual life. We said “came in with” the 
very primary cells which gave origin to 
our being as present individuals. So 
you see, this sub-conscious mind was 
already in existence before we were. 
Continuity of Mind: 

Right here you should note this con¬ 
tinuity of mind; that is, the continued 
unbroken chain of existence of this very 
sub-conscious intelligence of which we 
are now thinking. And in this connec¬ 
tion we must state a Fundamental Prin- 


First Foundation Corner-Stone 25 

ciple of Life, and it is this: There AL¬ 
WAYS has been, and there NOW IS, 
and there ALWAYS WILL BE, as long 
as Life shall last, a CONTINUITY of 
germ-plasm and of the Intelligent Life 
Principle in this germ-plasm from 
parent to offspring. 

Now the sub-conscious mind is this 
very Intelligent Life Principle operat¬ 
ing in us and through our living cells, 
neurons, nerves, glands, fibers and tis¬ 
sues that go to make up the body in 
which we live and through which our in¬ 
telligence manifests itself as livingness 
or a state of life. 

Powers of the Sub-conscious Mind: 

The sub-conscious mind has many du¬ 
ties and powers, but we shall consider 
only the ones which are fundamentally 
essential for us in demonstrating suc¬ 
cess through conscious growth into suc¬ 
cess. 


26 Success Psychology 

We shall state these powers in a 
group as “The Big Four,” or the “en¬ 
tente of the allied powers of the sub¬ 
conscious mind.” Of course, these 
might readily be split up into a dozen or 
a score or more of powers of the sub¬ 
conscious, but you can the more easily 
remember them and use them if we 
limit the number into a few large power 
groups as we shall state them here. 
And it might be well to memorize these 
groups, since we shall need to remember 
and use them in our study of the chap¬ 
ters which follow this discussion of the 
sub-conscious. 

“The Big Four”: 

These, then, are the “big four pow¬ 
ers” of the Sub-conscious Mind: 

1. The Sub-conscious Mind is the 
Life Principle operating in us as mani¬ 
fested by the laws of Intelligence. In 
other words, it is by means of this 


First Foundation Corner-Stone 27 

power that Life acts in and through 
every living cell of our body. It builds 
our body from the parent cells to its 
present state, through cell division, cell 
growth, cell repair, cell alteration and 
adaptation to environment. It is this 
power that repairs, rebuilds, preserves, 
and protects our body by its cell growth, 
modification, and elimination. 

All this work is entirely independent 
of and unknown to our conscious mind 
when it is being carried on normally. If 
we become at all conscious of the life 
processes within our cell activities we 
are in pain. Hence, our conscious mind 
is quite willing to leave all that petty de¬ 
tail to his faithful ally, our sub-con¬ 
scious mind. So our “sub-con” carries 
on all the involuntary, unconscious ac¬ 
tivities of our body, such as breathing 
and the circulation of the blood, the di¬ 
gestion of our food after we have more 
or less consciously swallowed it, and the 


28 Success psychology 

assimilation of the digested food and its 
distribution through the circulation of 
the blood to all the cells needing mate¬ 
rials for repair or growth. And by the 
same token, it takes away all the worn- 
out, refuse, waste matter and elimi¬ 
nates it in one way or another from our 
body. This is the most wonderful sys¬ 
tem of CO-OPERATION known to the 
mind of man. 

It is well to note in this connection 
that this power of the sub-conscious 
seems to possess, and in fact uses, a 
most wonderful skill in chemical analy¬ 
sis and synthesis. It determines quali¬ 
tatively and quantitatively the kinds 
and characters of all the secretions of 
the body. So nearly perfect is this work 
that the commercial chemist does not at¬ 
tempt to compete with it in the produc¬ 
tion of pepsin, pancreatin, adrenalin, 
and the like—all of which are necessary 
for the body’s perfect growth, repair, 


First Foundation Corner-Stone 29 

and protection. Yet these delicate chem¬ 
ical laboratories in our body may be 
easily thrown out of order by an¬ 
ger, hate, fear and other destructive 
thoughts held in the conscious mind. 
Hence, we must learn to LET our con¬ 
scious mind work in co-operation with 
the sub-conscious. 

2. The Sub-conscious Mind is the 
seat of Memory, Mimicry, and Habit. 

Memory is the power of Intelligence 
by which it retains a knowledge of pre¬ 
vious experiences, occurrences, facts, 
feelings and thoughts. This is a very 
different act or power from “remember¬ 
ing” or “recollection,” or the act of con¬ 
sciously recalling these past facts and 
experiences. Success in the matter of 
“re-membering” or of “re-collecting” 
the experiences of memory will depend 
somewhat upon the vividness of the im- 


30 Success Psychology 

pression and its association with other 
memories and experiences. 

Sub-conscious memory is said to be, 
in theory at least, perfect. We never 
forget, for the impressions, like photo¬ 
graphic films, are stored away in the ex¬ 
periences of the sub-conscious. Demon¬ 
strations of the correctness of this the¬ 
ory that our sub-conscious memory is 
really a “perfect memory” have repeat¬ 
edly been made through the agency of 
hypnotism. 

Demonstration: X attends a lecture 
on a given subject. Later, he admits 
that he does not recollect or remember 
much of anything in the lecture. For 
purposes of testing his “perfect mem¬ 
ory” in his sub-conscious mind, he sub¬ 
mits to hypnotism, and then he is in¬ 
duced to REPEAT THE LECTURE 
VERBATIM, and his voice is recorded 
by a phonographic record. On being re¬ 
stored to his conscious mind, X is per- 


First Foundation Corner-Stone 31 

mitted to listen to his own voice repeat 
the entire lecture, verbatim. 

Hence, as a result of this demonstra¬ 
tion, X, at least, is convinced that he has 
stored away in his sub-conscious mind 
somewhere in his system a PERFECT 
MEMORY. 

Others may not be convinced, but this 
form of demonstration has been used in 
so many different cases, in so many dif¬ 
ferent places, in so many different coun¬ 
tries, in so many different languages, 
upon so many different subjects—that 
few intelligent people now doubt that 
they have a “perfect memory” stored 
about their system somewhere, but they 
have not yet learned how to make use 
of it consciously. 

Mimicry, imitation, impersonation, 
are among the first things a child learns 
to do consciously and UN-consciously. 
This power of mimicry is dependent 
upon Memory. 


32 Success psychology 

At the present time, apparently, we 
measure the “conscious intelligence” of 
a child by its ability to mimic, imitate 
and impersonate. Apparently, our 
whole educational system is built upon 
this second power of the sub-conscious 
mind—without much reference to or 
consideration for the conscious mind of 
the child. This is merely mentioned in 
passing, without any attempt to discuss 
the wisdom of the method. Certainly 
very little Originality or Independence 
of Thought can come from this method. 

Habit is the unconscious performance 
of an act or a form of conduct which re¬ 
quired more or less of constant atten¬ 
tion and effort to learn, such as the habit 
of walking and of talking, and other 
more or less highly skilled habits—as of 
the musician. 

This second power of the sub-con¬ 
scious mind should encourage us to have 
faith in our power of Memory and lead 


First Foundation Corner-Stone 33 

us to strive for a mastery of the use of 
the facts and experiences stored up in 
our memory films. Thus we shall be 
aided to a more nearly perfect recollec¬ 
tion of these facts and experiences when 
we wish to use them. 

And in the matter of mimicry, imita¬ 
tion and impersonation, we know this 
all comes through Suggestion, and that 
this suggestion may be conscious or un¬ 
conscious, and it may be by another or 
outside suggestion or from within, by 
our own “auto-suggestion.’' 

In any event, the sub-conscious mind 
is responsive to these influences through 
suggestion and suggestive ideals and 
experiences. 

In the child mind and more or less in 
the adult mind, the whole tendency is 
toward imitation and impersonation. 
In war times, children—male and fe¬ 
male—play at being soldiers. This is 
a demonstration of the psychic princi- 


34 Success psychology 

pie that every “idea” in the mind tends 
to work itself into some form of expres¬ 
sion. This expression will be either 
conscious impersonation or unconscious. 

Plant a vivid idea into a child’s mind 
by taking him to a circus and watch the 
several steps in its development. First, 
you have the vividly and more or less 
dramatically suggested “idea” which 
registers in the child consciousness. 
This is the stage of “suggestion.” Sec¬ 
ond, if this is well pleasing to the child, 
he accepts it and assumes to work it 
into expression. 

Third, he seeks to impersonate, repre¬ 
sent or imitate the “idea” that was sug¬ 
gested to his mind. Fourth, if this third 
stage of expression is continued long 
enough and with sufficient fervor, zeal 
and vigor, the child gradually emerges 
into something of a personified expres¬ 
sion of his ideal, and very soon this may 
crystallize into the last or fifth step, 


First Foundation Corner-Stone 35 

which is an embodiment of the “idea” 
or ideal first suggested, and this may be 
clown, acrobat, or ring-master. 

These same steps take place within 
the adult mind with reference to 
“ideals” which are presented with sug¬ 
gestive appeal to the intelligence of the 
adult mind. First, the suggestion; sec¬ 
ond, the acceptance; third, the attempt 
at expression, which gradually leads to 
personification and embodiment. 

3. The Sub-conscious Mind is the 
seat of the feelings and of common sense 
—or in other words, The Sub-Conscious 
Mind is the seat of the Emotions and of 
Wisdom. 

Thousands of people have discovered 
this most wonderful fact and enter¬ 
tained the idea in a sort of dreamy way, 
but few if any have ever had the cour¬ 
age to say it aloud. Now, we propose 
to shout it from the housetops that Wis- 


36 Success Psychology 

dom and the Emotions dwell in the 
Silence of the Sub-conscious Mind. Yet 
we may be obliged to admit that few 
there be who ever discover how properly 
to use these great powers of the sub¬ 
conscious, just as we needs must admit 
that there are few who can boast of a 
perfect power of remembering, al¬ 
though we lay down the thesis that each 
one has, within his sub-conscious, a per¬ 
fect memory. 

The Emotions have long been thought 
to belong solely to the Conscious Mind, 
but it is now known that they arise 
from the sub-conscious INTO the con¬ 
scious mind. These emotions make up 
our powers of “feeling joy” or “feeling 
hurt” or the various forms of the Emo¬ 
tions of Love, as “feelings of affection” 
and “feelings of religious fervor.” 

In this use of the word “feeling” we 
do not have reference to the sense of 
“touch” or “temperature” or “weight” 


First Foundation Corner-Stone 37 

—as when we sense a substance with 
the hand and say it “feels rough,” or it 
“feels cold,” or it “feels heavy.” These 
latter are purely Physical Sensations, 
while the former are purely Mental 
Sensations. The one comes from an ex¬ 
ternal physical object; the other comes 
from an Internal Intelligence. 

Through the gates of memory, mim¬ 
icry, and habit, as stated in the Second 
Power of the Sub-conscious Mind, we 
have an open highway into the sub-con¬ 
scious for the control of the emotions 
by conscious suggestion and the influ¬ 
ence of conscious ideals. 

It has long been known that the emo¬ 
tions are subject to the influence, direc¬ 
tion, and control of conscious sugges¬ 
tion. These facts are as old as the art 
of oratory, and were age-old in the days 
of Demosthenes, and they are widely 
applied in modern salesmanship. 

Emotional fervor, or excitement, 


38 Success Psychology 

gives rise to a heightened vibration in 
all of the sub-conscious powers, and for 
this reason it is the “psychological mo¬ 
ment” for impressing desired sugges¬ 
tions and ideals in the sub-conscious 
mind. 

This trick of stirring up the proper 
amount of “emotional fervor” for cer¬ 
tain purposes is the whole object of ora¬ 
tory of various types and of “revival 
meetings.” Given a sufficient amount of 
emotional fervor, and the proper ap¬ 
peal, and most men are ready to donate 
their last dollar, or to sacrifice life, if 
need be, for “the cause.” 

Wisdom is knowing how to do the 
right thing at the right time—and Vir¬ 
tue is doing the right thing at the right 
time. From these twain, Wisdom and 
Virtue, comes Happiness. First, you 
must know what to do and how to do it; 
and, second, YOU MUST DO IT, in or¬ 
der to win happiness. 


First Foundation Corner-Stone 39 

Now, wisdom, or “common sense,” or 
whatever you wish to call it, does not 
reside in the conscious mind. It is sub¬ 
conscious. All great deeds, all great 
discoveries, all great inventions, have 
come out of the sub-conscious mind. 
Most persons will question the correct¬ 
ness of this statement, but that is be¬ 
cause all sub-conscious “gifts” must of 
necessity be manifested through the 
conscious mind. Therefore, the con¬ 
scious mind gets credit for the discov¬ 
eries and inventions, which in fact come 
“welling up” from the wisdom of the 
sub-conscious. 

It is claimed by those who know, that 
our greatest inventors and our greatest 
captains of commerce and our greatest 
writers always go into “The Silence,” 
and receive out of the wisdom of the 
sub-conscious mind, which is in har¬ 
mony with universal wisdom, all their 


40 Success Psychology 

great achievements and their great 
gifts to mankind. 

h. The Sub-conscious Mind does not 
Think, it Knows; it does not Reason, it 
Acts. 

This statement of facts seems so ob¬ 
vious that explanation and discussion 
ought to be unnecessary. Yet the “hard- 
boiled high-brow scientist” will tell you 
that it is a moot question, or in the clas¬ 
sical language of the corridors of cul¬ 
ture they will say, “the man that got 
that out of his system was skating on 
mighty thin ice.” 

We have already admitted that we 
are not conscious of the sub-conscious, 
but we made the claim that we know 
what the sub-conscious is by what it 
does. That is not claiming very much; 
it is merely applying the Scriptural 
Test, “By their fruits ye shall know 
them.” 


First Foundation Corner-Stone 41 

Most writers and lecturers on this 
point will tell you that the sub-conscious 
mind “does not reason inductively, but 
that it has a power of perfect deductive 
reasoning.” 

In support of the correctness of their 
views they always go back to the vari¬ 
ous cases of hypnosis where the sub¬ 
ject’s conscious mind was taken away 
and he was left entirely to the guidance 
of his sub-conscious; and from these 
cases they make the deduction above 
given. That is, “the sub-conscious mind 
has perfect deductive reasoning power, 
and its deductions are ALWAYS in 
harmony with the premises.” 

This may be said with equal applica¬ 
tion to the reflections of a mirror. It 
does not reason at all, however, but its 
reflections are in accord with the object 
before it. 

A statement of the fourth and last of 
the “big four powers of the sub-con- 


42 Success Psychology 

scious mind” might be better if more 
concise, as follows: The Sub-conscious 

Mind KNOWS and ACTS. 

This eliminates the two negations 
that it does not think and it does not 
reason: It simply knows and acts. 

When cells and tissues are injured, 
the sub-conscious mind is first to know 
about it—and it KNOWS WHAT TO 
DO. It never has to ask the conscious 
mind what to do or how to do it. How¬ 
ever, if the injury is acute and reason¬ 
ably serious, it will send messages to 
the conscious mind for its co-operation. 

This is equally true when the whole 
life is in danger. The conscious mind 
may not know what to do next; in fact, 
it may be so paralyzed by fear that con¬ 
sciousness is entirely lost, and thus the 
sub-conscious is left to discover the 
pathway to safety, and the means of 
safeguarding life. 

Demonstration: Once upon a time, an 


First Foundation Corner-Stone 43 

early explorer and scientist of this state, 
California, who was working his way 
up a high mountain precipice found 
himself at a point almost up to the sum¬ 
mit, but his way was entirely cut off by 
the sheer rock wall above him; and 
when he looked, with a view to retrac¬ 
ing his climb by a descent, he at once 
became so overwhelmed with the ex¬ 
treme danger of his position that he lost 
consciousness. Some time later, he 
awakened to consciousness at the sum¬ 
mit, and in perfect safety, yet very 
much exhausted. 

How he reached the summit he never 
knew, for at that time the subject of 
“Sub-conscious Mind” was unheard of 
and unknown. 

Cases are numerous and familiar 
where persons in their “Conscious State 
of Mind” were unable to perform cer¬ 
tain acts, but fear, fright and danger 
erased or deleted the conscious mind, 


44 Success psychology 

and they could act as freely as if nor¬ 
mal. 

Illustration: X, in the city of S, was, 
and had been for years, unable to walk 
without the aid of crutches, and he usu¬ 
ally was moved about in a wheel-chair. 
The shock of an earthquake and fire 
alarm frightened him so completely out 
of his “conscious mind” that his “sub¬ 
conscious powers” carried him two 
blocks in quick time to safety. 

Certain it is, the sub-conscious mind 
accepts suggestions from the conscious 
mind and acts upon them. It never con¬ 
tradicts or controverts or argues—it 
accepts what is presented to it as a fact, 
and uses this as though it were a fact 
upon which demonstration is to be 
given. 

Mental Telepathy is simply another 
form of the sub-conscious power of 
knowing. It is, in fact, a normal state 
of normal minds, but aparently more 


First Foundation Corner-Stone 46 

highly developed in certain types than 
in others. This form of sub-conscious 
intelligence is more commonly known 
under the name of intuition, in the case 
of persons, and instinct in the case of 
lower animals. 

Powers of Sub-conscious Mind: Sum¬ 
mary 

The Four Powers of the Sub-con¬ 
scious Mind which we have stated are 
summarized here for convenience of the 
reader. They are as follows: 

1. The Sub-conscious Mind is the 
Life Principle operating in us as mani¬ 
fested by the laws of Intelligence. 

2. The Sub-conscious Mind is the 
seat of memory, mimicry, and habit. 

3. The Sub-conscious Mind is the 
seat of the feelings and of common 
sense. In other words, it is the seat of 
the emotions and of wisdom. 

4. The Sub-conscious Mind does not 
think, it knows; it does not reason, it 
acts. 


PART I. 

Second Foundation Corner-Stone 
Chapter II. 

The Conscious Mind 

The Mind, Its Divisions: 

Mind is a form of radio-active Intelli¬ 
gence. It comes from the vibrations of 
thinking, knowing, and Intelligent Be¬ 
ing. Mind is a manifestation of Life; 
without Life there can be no Mind, and 
conversely without Mind there can be 
no Life. It is not possible, intelligently, 
to conceive of these as being separated. 
Life always manifests Mind, and Mind 
always manifests Life. 

Mind may be considered under these 
three broad general departments or di- 


46 


Second Foundation Corner-Stone 47 

visions: (1) The Sub-conscious Mind; 
(2) The Conscious Mind, and (3) The 
Super-conscious Mind. 

We have already partially considered 
the first of these three divisions of the 
mind, and we shall now take up the 
second. 

The Conscious Mind: 

This is our intelligent self-aware¬ 
ness; it enables us to know that WE 
ARE, and to know something of the dif¬ 
ference between ourselves and things 
which are not ourselves. 

The Conscious Mind is the bright 
area of thought and self-awareness in 
the spot-light of our Mind Intelligence. 
Outside of this bright area of self-con¬ 
scious illuminating intelligence the field 
of illumination fades into the twilight- 
zone or border-land of both the con¬ 
scious mind and the sub-conscious. Be¬ 
yond this, is the region of the sub-con¬ 
scious mind. Then, to carry this illus- 


48 Success Psychology 

trative figure in the opposite direction, 
we may say the very heart of the bright 
area of intelligent illumination is the 
region of the Super-conscious Mind. 
We shall consider this area in the next 
chapter. 

A Mistaken Idea Corrected: 

Because of the very large extent and 
obscurity and mystery connected with 
the area of the sub-conscious mind 
which ever surrounds the illuminated 
area of the spot-light of our intelli¬ 
gence, many students get lost in this re¬ 
gion and its wonders. 

These are so great and so far-reach¬ 
ing in their effect that the beginner be¬ 
comes overwhelmed with the wonder of 
it and its apparently limitless possibili¬ 
ties, and he immediately elects to give 
his entire time and attention to a devel¬ 
opment and re-education of the sub¬ 
conscious mind. 

This, of course, is a mistaken view- 


Second Foundation Corner-Stone 49 

point. We must give our attention to 
the WHOLE MIND, with ALL its de¬ 
partments and powers. We can get on 
successfully toward our Goal of SUC¬ 
CESS with nothing less than ALL the 
natural faculties of ALL the depart¬ 
ments of our Mind. For this very rea¬ 
son we now devote this chapter to a 
study of the Conscious Mind, and shall 
devote the next to a consideration of the 
Super-conscious Mind. 

Conscious Outlook: 

The Conscious Mind, then, is the de¬ 
partment of our intelligence which is 
the SELF - KNOWING, SELF-DI¬ 
RECTING, and SELF-EXPRESSING 
Life Intelligence in us. It is the EGO, 
or I AM, in us. It is the consciousness 
that we are, that we think, that we 
sense through the five special senses, 
that we react to these sense-impres¬ 
sions, and thus express choice through 


50 Success Psychology 

self-direction and self-awareness and 
self-relation to environment. 

Thus, the Conscious Mind has its out¬ 
look upon the outside or objective world, 
through the aid and by means of the five 
special senses. In this regard it is the 
very opposite of the subjective mind, 
which we have considered under the 
name of the sub-conscious mind. These 
terms, “subjective” and “sub-con¬ 
scious,” as used here, are synonymous, 
and the terms “objective” and “con¬ 
scious,” as here used, are synonymous. 
The objective or conscious mind has its 
outlook upon the outside world of ma¬ 
terial objects, while the subjective or 
sub-conscious mind has its relation to 
the “great within,” and has to do with 
the life, the emotion, the feeling in us, 
and is influenced by the outside world 
only indirectly through the conscious 
mind. 

And, in this connection, it may be 


Second Foundation Corner-Stone 51 

said that the Super-conscious Mind is 
that department of the conscious 
thought that is above the direct control 
of the volition or the rational processes 
of reflection. 

Thus we have, through this higher 
department, intuitive judgment, faith, 
hope, intuitive love, which is somewhat 
different from emotional love, con¬ 
science or the “still small voice,” rever¬ 
ence, piety, spirituality, and inspira¬ 
tion. All of these being above the cold 
analysis of reason, are, therefore, 
Super-conscious. 

The Organ of Consciousness: 

The Conscious Mind operates through 
the brain and the cerebrospinal nervous 
system, while the sub-conscious func¬ 
tions through the “great sympathetic 
system,” and solar plexus. 

The solor plexus is sometimes re¬ 
ferred to as the “brain of the sub-con- 


52 Success Psychology 

scious,” but this is something of a mis¬ 
nomer, for it is simply a plexus or mass 
of sympathetic nerve ganglia situated 
back of the stomach. It seems to be the 
clearing-house of all the vital functions 
as carried on by the sub-conscious mind. 
It is thought to be the “seat of the emo¬ 
tions,” and reference is made to it in 
the Bible through the phrase, “bowels 
of compassion,” as tenderness, pity and 
feeling (II Corinthians vi, 12). 

The superior and inferior brain con¬ 
stitute the center of the cerebro-spinal 
system, and are the seat of conscious¬ 
ness and of volition or will power. And 
it is generally agreed that the “organic 
seat” of consciousness is in the frontal 
portion of the superior brain. This 
area of the cerebrum is the region, also, 
of the higher Super-conscious faculties 
of our mind, as well as being the seat of 
the Intellect, or knowing self. 


Second Foundation Corner-Stone 53 

Business of the Conscious Mind: 

The Conscious Mind has the very im¬ 
portant duty of being the thinker for 
the other departments of our mind. It 
acts as the adviser and master sug- 
gestor for our sub-conscious mind, and 
the sub-conscious ALWAYS receives 
these suggestions from our Conscious 
Mind, whether we know it or not, and 
it has a follow-up-system of working 
them into realization that puts modern 
business methods to shame. In other 
words, we may get a “rotten consign¬ 
ment of hard luck” today and wonder 
why, but THE ORDER was placed 
through the Conscious Mind, maybe 
years ago. 

The Leader: 

The Conscious Mind is the leader, and 
takes the leadership and initiative in all 
forms of development. When the Con¬ 
scious Mind gives its order to the sub- 


54 Success Psychology 

conscious, then that order is taken up 
and acted upon by the sub-conscious de¬ 
partment of our mind while we sleep, 
possibly, but it is taken up and acted 
upon—A L W A Y S. 

As we have already seen, the sub¬ 
conscious never argues or refuses or re¬ 
futes a suggestion. IT IS JUST LIKE 
A LOOKING-GLASS: it reflects back 
to the consciousness just what the Con¬ 
scious Mind presents to it, but it may be 
a long time getting that impression back 
into Consciousness; it will get there in 
some form or in some modified condi¬ 
tion as influenced by later suggestions 
and orders sent in. 

Orders and counter-orders, sugges¬ 
tions and counter-suggestions, clear 
thoughts and confused thoughts are 
pouring in as a constant stream from 
the conscious mind into the “Registra¬ 
tion Department” of our good and faith¬ 
ful ally, the sub-conscious mind, with 


Second Foundation Corner-Stone 55 

the result that confusion and great 
masses and “hunks” of nervous com¬ 
plexes accumulate in our sub-conscious 
store house of memory—and they all, 
ALL, come back to us WITH A PEN¬ 
ALTY ATTACHED, the penalty of 
“inharmony.” 

This penalty is the direct and natural 
result of our thoughtless thoughtfulness 
which disturbes the delicate adjustment 
of the finest system of co-operation 
known in the entire world, or possibly 
in the entire universe of Intelligence. 

Results of Confusion: 

Through this stream of conflicting 
orders and counter suggestions and 
hazy, inaccurate thought, pouring into 
the sub-conscious we accumulate con¬ 
fusion, with numberless nervous com¬ 
plexes. In this way we may be inviting 
failure instead of success. 

Thus it is possible to attract poverty 


56 Success Psychology 

instead of demonstrating wealth; or 
one may invite defeat by carelessly 
spoken words, instead of speaking the 
word of SUCCESS. 

A Chameleon Consciousness: 

Under such conditions the sub-con¬ 
scious mind would have to be very much 
of a chameleon to adapt itself to all the 
conflicting orders and suggestions 
poured in from the conscious mind. If 
the order is for Love, then it must be 
redolent with love. If it is Jealousy, 
then it must be green with jealousy, 
which suggests the story of the colored 
maid and the pet. 

Illustrative Story: Mandalina, a col¬ 
ored maid, was told by her mistress to 
care for a pet chameleon which the mis¬ 
tress liked to wear, chained about her 
neck. Mandalina wore the pet upon her 
favorite red silk gown, and the little 
pet assumed a beautiful red in harmony 


Second Foundation Corner-Stone 57 

with the garment. Next, the maid wore 
a pleasing lavender, and was delighted 
to see the pet take on lavender as its 
mimicking color. Unfortunately, Man- 
dalina was fond of Scotch plaid, and 
when she put the chameleon upon the 
plaid it tried so hard to match all those 
varying sections of color that it knotted 
itself up into a nervous complex—and 
died. 

In most lives the sub-conscious mind 
receives so many mixed and conflicting 
orders that it is bewildered into a nerv¬ 
ous complex or a complication of com¬ 
plexes, and these prove to be the exciting 
cause for whatever of ills that flow from 
them. 

Therefore, since the sub-conscious 
mind accepts from the conscious mind 
all orders and suggestions as though 
they were true, and for its basis of 
operation, we should see to it that ALL 
thoughts, suggestions, and orders which 


58 Success Psychology 

go into the sub-conscious mind are cor¬ 
rect, truthful, and life-giving in their 
tone and quality. 

And when errors once get into the 
sub-conscious mind, the conscious mind 
must then work out a system of counter¬ 
acting, nullifying, and erasing these 
errors and replacing them with life-giv¬ 
ing truth. 

The Initiative: 

The initiative must always be taken 
by the conscious mind, for the sub-con¬ 
scious can no more take the initiative 
than a mirror can take the initiative in 
the matter of what it is to reflect. 

The initiative, then, is one of the dis¬ 
tinctive functions of the conscious mind. 
It is not limited to “taking orders,” but 
it is endowed with the superb power of 
originating, selecting, and electing those 
ideas and ideals which are adapted to its 
plan for success. 

If any original work is to be done by 


Second Foundation Corner-Stone 59 

an individual, his conscious mind must 
take the initiative and plant the sug¬ 
gestion in the soil of the sub-conscious, 
and then the harvest of originality 
comes back from the depths of the sub¬ 
conscious. 

This is a “fine point,” and should be 
given careful thought. All originality 
must come by way of initiative on the 
part of the conscious mind, and then 
this initial plan, purpose, order or sug¬ 
gestion is put up to the sub-conscious 
mind to use and to build into Life and 
SUCCESS. 

Commander or Way-finder? 

It is sometimes said that the con¬ 
scious mind is the way-finder and the 
inventor of all plans, purposes and 
achievements of the individual. This is 
probably not true. It is more nearly 
correct to say that the conscious mind 
is the commander-in-chief, and even if 
the conscious mind does not know, and 


60 Success Psychology 

is not able to think out its desired plan 
or invention, all it has to do is to give its 
order, plant its suggestion in the soil of 
the sub-conscious, and success results. 

Therefore, while we may not agree 
that the conscious mind is the “way- 
finder” for our success in life, we do 
agree that it is the architect, the initia¬ 
tive-taker and the designer of our new 
plans and purposes. Then all these or¬ 
ders, commands, plans, purposes, de¬ 
signs, blue-prints and suggestions are 
taken into the department of the sub¬ 
conscious mind where they are carried 
into execution, and worked into our ob¬ 
jective reality of SUCCESS. 

Hypnotic Suggestions: 

It is the business of the conscious 
mind to suggest health, to suggest 
wealth, to suggest success and happi¬ 
ness, and all the other richly construc¬ 
tive suggestions that may be offered to 
the sub-conscious mind. 


Second Foundation Corner-Stone 61 

It is said that the sub-conscious mind 
works more effectively upon these sug¬ 
gestions if they are given under the in¬ 
fluence of hypnotism. This is appar¬ 
ently true, but hypnosis has taken on sc 
many varying shades of meaning that 
it is hardly a good word to use in this 
connection. 

It would be better to say that sugges¬ 
tions given under highly intense emo¬ 
tional fervor work most effectively. 
Commands, even whispered suggestions, 
given under conditions of extreme men¬ 
tal concentration are usually carried 
out automatically, as in the case of 
hypnosis. 

Demonstration: X consents to be 
hypnotised and is given a podocarp of 
cayenne pepper and told to eat it for it 
is candy. He eats it with apparently 
the same relish as if he were eating 
candy. Then he is told that he has 
eaten cayenne pepper, and immediately 


62 Success Psychology 

he begins to show all the distressing 
symptoms of one subject to that irri¬ 
tant. He sneezes and his eyes water, 
and he undergoes the acute irritations 
which usually manifest in the excessive 
use of pepper. 

Then it is re-suggested that X had 
not eaten pepper at all, but that the sub¬ 
stance really was candy. Immediately 
he seems to experience all the pleasur¬ 
able effects of one who has just eaten 
candy. 

How Can This Be? 

It can be, and is absolutely true, 
simply because the sub-conscious mind 
is very like a mirror—it reflects back 
whatever suggestion is placed before it, 
whether one of pleasure or of pain. 

The sub-conscious, like the mirror, 
has no choice in the matter. It simply 
ACTS, and like the mirror, it will reflect 
back the pain of a scowl just as readily 
as the pleasure of a smile. 


Second Foundation Corner-Stone 63 

It goes farther than this. It will re¬ 
flect back poverty just as freely as riches 
if you hold the “poverty thought” be¬ 
fore it. Or, conversely, it will reflect 
back riches to you if you hold the thought 
of wealth before it, just as readily as it 
could reflect poverty. 

This is one of the great recent discov¬ 
eries, or re-discoveries of man: The 
sub-conscious is neutral, impersonal, re¬ 
ceptive and reflective—reflecting back 
whatever is presented to it. Then it is 
the business of the conscious mind to 
plant the suggestions of health, wealth, 
happiness. 

Conscious Causation: 

The commands and suggestions of the 
conscious mind act in the nature of 
causation upon the subjective, giving 
rise to the relation of cause and effect. 
This relation of causation between our 
conscious and our sub-conscious minds 
is the spirit of reality. It makes of man 


64 Success Psychology 

a “free moral agent,” an individual per¬ 
sonality free to choose good or evil and 
have it reflected back to him through the 
outworking of the sub-conscious. 

With this knowledge in mind, man is 
no longer an automaton or a puppet on 
the stage of life, operated by forces out¬ 
side himself, but he is a co-worker with 
Divine Agencies for his own ultimate 
good. He is the architect of his own 
fortune, the builder of his own success 
in life, through his thoughts, words and 
choices. 

The Wax Record: 

We have already said that suggestion 
given under highly intense emotional 
fervor is better for our purpose than 
hypnosis (p. 61). And we have noted 
(p. 37) that emotional fervor gives rise 
to a heightened vibration in all the sub¬ 
conscious powers, and for this reason it 
is the “psychological moment” for im- 


Second Foundation Corner-Stone 65 

pressing desired suggestions and ideals 
in the sub-conscious mind. 

We may use any worthy means that 
will be sufficient to arouse our emotions 
to a higher appreciation of the things of 
the conscious mind; but this is not 
enough, it merely sensitizes the sub-con¬ 
scious powers, and we must go further 
than this. We must make the right im¬ 
pression upon the sensitized sub-con¬ 
scious mind, or in other words, we must 
have the right seal to impress upon the 
molten wax of the sub-conscious re¬ 
ceptivity. We must use the right 
stamp, letter or character to get the 
right impression and the right mani¬ 
festation. 

Think in Pictures: 

Another way to reach the sub-con¬ 
scious mind in addition to direct sugges¬ 
tion, hypnotism, and the emotional ap¬ 
peal, is that of concentration; but since 
this is to be taken up in another chapter, 


66 Success Psychology 

we shall not take up the discussion here. 
This power of concentration may be 
supplemented by the art of visualiza¬ 
tion. It must be more than a technical 
thing, it must be made graphic. 

If we have not already done so, we 
must learn to THINK IN PICTURES. 
Always form mental pictures of the 
thing under consideration, and visualize 
these clearly. 

This is a great aid in concentration, 
the art of thinking in pictures. One 
must possess this art in order to become 
a great architect or a great artist. In 
fact, to do any original constructive or 
creative work, one should be able to 
think clearly in pictures. By this means 
one is able to impress the sub-conscious 
mind and “make it sit up and take 
notice.” 

Dynamic Suggestions: 

There is a fundamental law of reali¬ 
zation which is like this: Whatever man 


Second Foundation Corner-Stone 67 

can adequately conceive, that he can 
achieve. It should be noted that the 
stress belongs on the word ADE¬ 
QUATELY. The conception, or idea, 
must be clean and clear-cut, and the sug¬ 
gestion must be with such dynamic force 
that it has power to shake down the bars 
of resistance and clear old habits out of 
its way. 

More than this, you must make the 
suggestion kinetic. That is, it must be 
with action, activity and movement. 
For eample, if the suggestion of health 
is desired, this must be with the free, 
swinging, striding movements of health. 
Dramatic Suggestion: 

The kinetic suggestion just mentioned 
is merely a form of dramatic sugges¬ 
tion. Think of yourself as an actor 
playing a part and playing that part 
magnificently in the great SUCCESS 
drama of life. 

If we wish to make the suggestion of 


68 Success Psychology 

health, we must get a clear, clean-cut 
idea of the action of health and make the 
suggestion and the accompanying action 
as an actual realization of health— 
NOW. 

The whole suggestion must be a clear 
and clean-cut realization of a thing pres¬ 
ent and enjoyed, here and now; and not 
a hazy, dreamy something to be thought 
of as in the possibilities of the remote 
future. 

Where one wishes to change a habit, 
let him think of the habit as a stream 
flowing at low tide within the limits of 
its channel; then let him get a clear-cut 
and a pleasing picture of the new condi¬ 
tion, and with dynamic force and kinetic 
power and dramatic fervor let him 
make the suggestion that this is coming 
as a flood-tide sweeping over the channel 
limits of the old stream, and with swell¬ 
ing tide cutting new channels for 
streams of habit apart from the old. 


Second Foundation Corner-Stone 69 

This very dramatic fervor will aid him 
to a realization of the condition sought. 
Repetition of Suggestion: 

We must not only have the power to 
make dramatic and even excited sugges¬ 
tions to our sub-conscious mind, but we 
must not overlook the need of repeti¬ 
tion—for it is said the constant drop 
will wear rock. And more than this, 
there is a “cumulative increment” that 
comes with repetition. 

For example: If you should give 
yourself the suggestion that you are in 
perfect health for a period of ten days, 
on the tenth day there would be the cu¬ 
mulative benefit coming from all the 
preceding days of treatment. Or, in 
other words, the benefit of the tenth day 
would be ten times as great as that of 
the first day. 

Thus, frequent repetition is an aid to 
realization through the sub-conscious 
mind. 


70 Success Psychology 
Co-operation: 

Through co-operation, or team work, 
between all the departments of the mind, 
the suggestions, affirmations and ideals 
of the conscious mind are more fruitful 
in their effect upon the sub-conscious 
mind. 

All such commands gain their great¬ 
est efficiency and produce their supreme 
creative effect when the conscious mind 
works in accord with and realizes its es¬ 
sential unity with the Super-conscious 
Mind. In this event, we have the cumu¬ 
lative effect of both powers for good. 

This sort of co-operation, backed up 
by forceful thinking and highest crea¬ 
tive ideals, is necessary in suggestions 
which are for the formation of new hab¬ 
its. A deep, rich feeling and sincere 
dramatic force adds to certainty of 
realization. 

Sincerity and Faith: 

Sincerity is an absolute essential in 


Second Foundation Corner-Stone 71 

dealing with the sub-conscious mind, for 
it feels rather than reasons, and it al¬ 
ways reflects the meaning and spirit, 
and not the letter or lip-service. This is 
true, even though the meaning and spirit 
of the suggestion is evil, while that of 
the letter or lip-service is apparent good. 
If, in other words, you sow hypocrisy 
and deceit into the soil of the sub-con¬ 
scious, then you must reap what you 
sow. 

On the other hand, if you sow Faith 
with sincerity, these you may expect to 
harvest in the time of realization. The 
soil of the sub-conscious always yields a 
harvest true to the seeds of thought and 
suggestion planted therein. If good, 
good. 

Success Suggestions: 

Success lies within the powers of the 
conscious mind, and there only. If these 
powers of right thinking, and of making 
right suggestions to the sub-conscious 


72 Success Psychology 

mind are not used, then the sub-con- 
scious mind is powerless to give success. 
It would be as just so much fertile soil in 
which no seeds had been sown, or rather 
in which tares had been sown; hence, 
there could, by no law of possibility or 
chance, be anything to harvest except 
that which had been sown. 

Then, by right thinking and speaking, 
and by suggestions aptly spoken, satu¬ 
rate the sub-conscious soil with your 
ideals of opulence and abundance, of 
health, wealth and happiness, and your 
harvest shall be in likeness to what 
you have sown. It shall be rich in 
SUCCESS. 

Conscious Mind: Summary 

Our Conscious Mind enables us to 
know that WE ARE, and to distinguish 
self from non-self. It is our self-aware¬ 
ness. It is that department of our in¬ 
telligence which is SELF-KNOWING, 


Second Foundation Corner-Stone 73 

SELF-DIRECTING and SELF-EX¬ 
PRESSING. 

The “organic seat of consciousness” is 
in the frontal portion of the superior 
brain. If this region be destroyed, the 
power of conscious self-awareness would 
be lost. 

The business of the conscious mind 
is that of being commander-in-chief, 
thinker, and master suggestor for the 
sub-conscious powers of the mind, and 
thereby commanding success in health, 
wealth, and happiness. 

Through the power of suggestion, it 
may rebuild the entire life and fortunes 
of the individual using this power 
aright. 


PART I. 

Third Foundation Corner-Stone 
Chapter III. 
Super-Conscious Mind 
Defintion: 

It is difficult to define exactly what 
is understood as the Super-conscious 
Mind, since it is not generally agreed 
that there is any such distinctive por¬ 
tion of our mind. This should not 
discourage us, though, for only a few 
years ago the Sub-conscious Mind was 
not recognized as a separate faculty of 
our intelligence. It is a great recent 
discovery, or as we have said, re¬ 
discovery. 

The Super-conscious Mind is that 
department of our conscious thought 

74 


Third Foundation Corner-Stone 75 

that is above the direct control of our 
power of will, or of our rational pro¬ 
cesses of reflection. 

It is sometimes called the Divine, or 
Universal Mind. It is related to that 
Mind. 

Thus we have through this higher 
department of our mind, intuitive judg¬ 
ment, faith, hope, intuitive love, which 
is not the same as emotional love. We 
also have what we call our conscience, 
or the “still small voice” within us, 
and reverence, piety, spirituality, and 
inspiration. Some of these may be 
described as “the higher vibrations of 
common decency,” and all of these be¬ 
ing above the cold analysis of reason 
are classified as Super-conscious. 

While they are all more or less closely 
and directly related to our conscious¬ 
ness, yet they are related with almost 
equal intimacy with our sub-conscious 
mind. Hence, we never “reason out” 


76 Success Psychology 

that we are in a spiritual atmosphere; 
we simply sense it through the “feeling 
power” of the subconscious. 

An Explanation: 

It will be unnecessary and unprofita¬ 
ble to discuss those phases of the Super¬ 
conscious Mind which, at present, are 
merely moot questions. For this rea¬ 
son, we shall limit our discussion to 
those qualities and powers of the Super¬ 
conscious that relate directly to “life 
more abundant,” or our power to realize 
success in this life. 

These relations come through three 
very distinctive channels. They are (1) 
Concentration, (2) Meditation, and (3) 
The Silence. Since these are very im¬ 
portant channels of power, and since 
these words are used with peculiar apt¬ 
ness and technical meaning in this con¬ 
nection, it will be quite necessary to 
clear up the common confusion and mis¬ 
understanding in relation to them. 


Third Foundation Corner-Stone 77 

(1) Concentration is a positive at¬ 
titude of riveted attention. It is an act 
of marksmanship. It aims at a definite 
target, and is loyal to its purpose 
through attention. 

(2) Meditation is an easy, fluent, 
discursive form of thinking. It is the 
attitude of “let” and not of “make.” 

It does not have the white-light of in¬ 
tensity that characterizes concentration. 
It is more liberal and diffuse in its style. 
You just think easily upon the subject 
under consideration. You meditate in¬ 
stead of concentrate. 

Meditation is a word commonly used 
in a spiritual sense, including spiritual 
meditations, aspirations and inspira¬ 
tions. 

In meditation you may browse leis¬ 
urely upon the subject under considera¬ 
tion, while on concentration you are 
punctiliously loyal to the question under 
consideration. 


78 Success Psychology 

In concentration you permit no mind¬ 
wandering, no gathering of vagrant 
thoughts. On the contrary, you have 
the art and power of focusing your 
mind upon a certain restricted area of 
thought, and you adhere to that until 
you have accomplished a certain definite 
objective. 

This subject of concentration will be 
considered at length in another connec¬ 
tion, but it is necessary to understand 
something of its meaning and use in this 
particular relation. 

Meditation and Concentration both 
have a vital relation to the Super-con¬ 
scious Mind in our demonstration of 
Success. 

(3) The Silence is not a state in 
which we pre-conceive all we are to 
to think, but it is sane response to spirit¬ 
ual influence. It is a state of spirtual 
poise and receptiveness; but not merely 
of idle receptivity. 


Third Foundation Corner-Stone 79 

The Silence is more than physical si¬ 
lence, or the ability to get away from all 
physical sounds and all noise. We may 
be able to do this and still be a long way 
off from the Silence, just as one may go 
into a church without any attitude of 
reverence or worship. One may go into 
the Silence anywhere, regardless of loca¬ 
tion, even in a boiler factory or upon 
a battlefield. 

The Silence is something like a prayer 
attitude, but it is not an expressed wish, 
for that would be telling the Infinite 
Love and Wisdom just what to “pour in¬ 
to us” instead of holding ourselves re¬ 
ceptive for it. 

The Divine Presence: 

We have said that our Super-con¬ 
scious Mind consists of all our conscious 
thought that is above the direct control 
of our power of will or our rational 
processes of reflection. It is the Divine 
or Universal Mind as expressed in hu- 


80 Success Psychology 

man thought, and may be thought of as 
our consciousness of the Presence of 
Deity. 

But who, where, and what is Deity? 
It is simply our “conception” of God. It 
is a word we use to designate the Infi¬ 
nite Super-conscious Mind of all the 
Universes in Time, Space and Eternity. 

God, or Deity, is Infinite in all His Di¬ 
vine Attributes. The mind of man is, 
apparently, FINITE. We say “appar¬ 
ently” finite for WE HAVE A FEEL¬ 
ING THAT IN SOME WAYS IT IS 
ABSOLUTELY INFINITE. 

A Popular Fallacy: 

We have been taught from time im¬ 
memorial that the “mind of man is fi¬ 
nite,” that man is a “poor worm of the 
dust,” that man is a poor, sinful crea¬ 
ture, that “man is an ally of the world, 
the flesh, and the devil, to oppose the will 
of God,” that man is reprobate and the 
heir of all evil, and thousands of other 


Third Foundation Corner-Stone 81 

inane, insane, unsound and UNTRUE 
teachings and statements regarding the 
SOUL of man. It is about time for us to 
have a MENTAL HOUSE CLEANING, 
and we should make it a SPIRITUAL 
house cleaning as well. 

No living human soul has ever been 
able to demonstrate that the mind of 
man is finite and a thing of limited pow¬ 
er. On the contrary, the Great Teacher 
said, “ALL POWER IS MINE,” and “I 
and the Father are ONE.” 

What God Is: 

We have been taught that God is IN¬ 
FINITE, while the mind of man is FI¬ 
NITE. Hence, it is impossible for us to 
comprehend the meaning of the word 
that designates the Infinite, since the 
finite cannot comprehend the—Infinite. 
Let us erase that sort of teaching and 
kick it into the “junk heap.” Let us 
say: THE MIND OF MAN IS SO 
NEARLY INFINITE IN ITS POW- 


82 Success Psychology 

ERS THAT NO MAN HAS EVER 
YET REACHED THE LIMIT, A 
LIMIT, or ANY LIMIT TO HIS OWN 
INHERENT POSSIBILITIES. 

The mind of man is so nearly infinite 
in its powers that man may know all 
that it is NECESSARY for him to know 
about any subject, any power, or ANY 
INTELLIGENCE IN THE WHOLE 
SCOPE OF ALL THE UNIVERSES 
OF TIME, SPACE, AND ETERNITY 
OF ETERNITIES. THERE IS NO 
END OR LIMIT TO THE POWERS 
OF MIND. GOD IS MIND. 
“Electricity IS” 

When asked to explain the properties 
and powers and characteristics and ori¬ 
gin and extent, et cetera, of electricity, 
Mr. Edison answered: “Electricity IS, 
use it!” 

When we become so absurdly sopho- 
moric that we have to ask all sorts of in¬ 
ane, insane, and asinine questions about 


Third Foundation Corner-Stone 88 

who God is, and where God is, and what 
God is, LET us remember how little we 
know about even so common a thing as 
ELECTRICITY, and take the answer 
as correct, “Electricity IS.” 

So with equal reverence and equal 
righteousness we may say, “God IS, use 
His Divine Presence! Use His Divine 
Power! Use his Divine Love! Use His 
Divine Wisdom! Use His Divine 
Riches! Use His Divine Harmony! 
Use His Divine Guidance!” And THAT 
is why we GO INTO THE SILENCE, 
for His Guidance. 

God IS: 

“God is ALL, and in ALL,—In Him 
we live and move and have our being.” 
“I and the Father are ONE!” “ALL 
Power in Heaven and earth is given 
me,” to accomplish the works given to 
me of the Father. 

Therefore, we may say, God is what¬ 
ever of Good we may desire, whatever 


84 Success Psychology 

we may want to manifest, whatever we 
may wish to attain. No matter what 
good thing we may desire, God is That: 
God is Life. God is Light. God is 
Truth. God is Youth. God is Har¬ 
mony. God is Health—there is no Age 
or Decrepitude in Him. God is Divine 
Riches and Wisdom and Peace. 

God is whatever we may conceive the 
Divine to be. “To the just He will show 
himself just; to the froward, He will 
show himself froward.” 

How to Go into The Silence: 

No formal Brahministic method is 
necessary in order to go into the Silence. 
It is well, however, to be in as quiet a 
place as possible in order to shut out dis¬ 
traction from physical environment; 
and it is well to assume an easy position 
of relaxation, either sitting or reclining. 
Seven Steps: 

When we go into the Silence we may 


Third Foundation Corner-Stone 85 

use, where possible, the following seven 
steps: 

First step. Find a place of quiet and 
take a position of easy restfulness, 
sitting or reclining. 

Second step. Give the body, mind, 
and spirit up to complete relaxation. 
REST! Get rid of all struggle, all anx¬ 
iety, all fear, and just let go and REST. 

Third step. Take a few moments for 
concentration upon the purpose of going 
into the Silence and the attitude of re¬ 
ceptivity—willingness to receive. 

Fourth step. Take a second period of 
relaxation in which body, mind and 
spirit are given complete freedom from 
struggle, fear, anxiety, or any feeling 
that we have to MAKE something hap¬ 
pen. Just REST! 

Fifth step. Hold an attitude of re¬ 
laxed but “selective receptivity” in 
which we are receptive to that which 


86 Success Psychology 

we have attuned our thought: If to be 
good, then to Goodness; if to be wise, 
then to Wisdom; if to be original, then 
to Originality. We are always and ab¬ 
solutely immune from all wrong influ¬ 
ence. Sometimes, it is well to affirm this 
in order to get free from fear. 

Sixth step. Let go of everything we 
want and everything we don’t want. 
Let go of all fixed concentration. Just 
let go of everything. “LET” is the key¬ 
word. We do not have to MAKE any¬ 
thing, or struggle to DO anything. We 
just LET the Super-conscious Mind com¬ 
mune with the Divine, with the Infinite 
Presence. 

Seventh step. Meditate upon some 
words of realization: “I am created in 
the Image and Likeness of God. I am 
an heir of Universal Good. I am at One 
with the Highest Good. I AM and ever 
morel AM!” 


Third Foundation Corner-Stone 87 

End by a spirit of thanksgiving and a 
feeling of glad appreciation for the good 
that comes to us only through the ave¬ 
nues of the Silence, and from our Super¬ 
conscious contact with the Divine Pres¬ 
ence there. 

Principles, Not Things: 

When we go into the Silence we cease 
to think about THINGS; we think about 
PRINCIPLES. When we think about 
beauty, we are not to think of a person 
or flower that is beautiful; but just 
think of the principle of beauty. When 
we wish to think of Good, we do not 
think of some person who is good; but 
we think of the quality of Goodness, or 
the principle of goodness. We give our 
super-conscious attention to Being, and 
not to becoming. When we are in the 
Silence, we seek to give ourselves up 
absolutely to pure being. 

In the Silence there are perfect prin¬ 
ciples—not individuals and materials. 


88 Success Psychology 

There is the perfect principle of Love— 
although somebody may hate somebody 
else. This personal incident does not 
neutralize or destroy the principle of 
perfect Love. There is a perfect princi¬ 
ple of mathematics, but this is in no way 
neutralized or changed simply because 
some person makes mistakes in his ap¬ 
plication of mathematics. 

When we contact the Super-conscious 
Mind in the Silence, we shall know that 
there is something in us that has never 
sinned, that has never been sick, that 
has never committed an error at any 
time, and That Something is the Divine 
Presence. 

That Something is the Touchstone of 
all our harmony and health, of all our 
riches and wealth, of all our joy and 
happiness, of all our attainments and 
SUCCESS. It is a desire for contact 
with THAT Something through our 


Third Foundation Corner-Stone 89 

Super-conscious Mind that leads us IN¬ 
TO THE SILENCE. 

What We Gain: 

What we gain from the Silence is as 
varied as the varying personalities who 
go into the Silence. We should let go of 
all physical and psychical things. We 
do not seek to find a master or a control, 
but we seek to BE a master and to con¬ 
trol in the matters of our own personal 
experience. We avoid all thought of be¬ 
coming psychic or of being filled with 
psychic illumination. 

In the Silence we can feel, with Emer¬ 
son, “I the unperfect adore my own Per¬ 
fect.” Or with Paul de Saulus, we may 
feel “Christ in us the hope of glory.” Or 
with the great scientist and philosopher, 
Herbert Spencer, we may feel, “There 
is One source of Power, from which we 
receive ALL Power.” 

Or, in the language of religious phil- 


90 Success Psychology 

osophy as held by the Monists, we may 
say: 

“There is One substance from which 
all things come.” All is One, and one is 
ALL, as is taught in Hermetic philoso¬ 
phy from the Ancients. 

We cannot strike so much as a single 
blow without hitting ourselves—for all 
is Unity. The Silence will help us to 
come into contact with the Unity of the 
Universe. 

Some think they are too busy to spend 
time for going into the Silence. They 
prefer to “struggle on in their busi¬ 
ness!” But it need not take long for 
realization in the Silence. Ten minutes 
will work a wonderful change in our at¬ 
titude toward life. Thirty minutes may 
be given, and to better advantage, for 
when we come into a right relation with 
all things, then all things shall be added 
unto us, as we need. 


Third Foundation Corner-Stone 91 

Time and Purpose: 

There should be a regular time for go¬ 
ing into the Silence, as well as a regular 
time for our business affairs. A few 
minutes in the morning will start the 
day in the right way. A few minutes at 
night will clear out the nervous com¬ 
plexes and erase all that is undesirable 
and give reality to all that is good. It 
will “tune us in” with the wave-lengths 
of the Super-conscious and the sub-con¬ 
scious as well, and give us a restful 
preparation for the next day. 

We must note the difference between 
the Super-conscious Mind and the sub¬ 
conscious. The latter is a storehouse of 
plans and purposes and impressions, but 
the former is the original source of 
these. In the Silence we gain inspira¬ 
tion and illumination. 

The Silence gives us the power of 
mastery; for there we gain inspiration 


92 Success Psychology 

and illumination, and are enabled to 
speak as one having authority. 

This great inspirational value of the 
Silence is so fully realized by successful 
business men that there are now “clos¬ 
ets for the Silence” in the back offices 
even of busy Wall Street. 

These men know that whatever gives 
them POWER helps to give them Mas¬ 
tery—and that is why they go to the 
fountain source of ALL Power, in the 
Silence. 

We should go into the Silence every 
day to gain touch with the Super-con¬ 
scious Mind, for when we have come in 
contact with the Divine Presence, we 
are then in harmony with the principles 
of Universal Success. 

Summary: 

The Super-conscious Mind is that 
part of our conscious thought which is 
above the direct control of our volition, 
or our rational processes of reflection. 


Third Foundation Corner-Stone 93 

Through this department of our mind 
we develop intuitive judgment, faith, 
hope and intuitive love, which is not the 
same as our emotional love or sex love. 

Through these higher faculties we 
also have contact with “the still small 
voice” of our conscience, and the higher 
phases of piety, reverence, spirituality, 
and of inspiration. We develop these 
by going into the Silence. 

In the Silence we develop a conscious 
realization that GOD IS, and we learn 
to use the Limitless Powers which He 
gives us. 


PART I. 

Fourth Foundation Corner-Stone 
Chapter IV. 

“Mens Sana in Corpore Sano” 
What It Means: 

Nearly three thousand years ago a 
man of splendid stature and superb phy¬ 
sique stood on the banks of the Tiber and 
in a rich, virile, colorful, musical tone 
of voice intoned as in a chant: “M-e-n-s 
s-a-n-a i-n c-o-r-p-o-r-e s-a-n-o!” 

And it would have done your soul 
good to have heard that rich, virile voice 
intone with masterful vibrations that 
classical old maxim which had come over 
from the land of art and culture, old 
Hellas. 


94 


Fourth Foundation Corner-Stone 95 

It was Helenism in a new tongue, 
and it demanded: “A Sane Mind in a 
Healthy Body.” 

Just Try It: 

Picture to yourself the most hand¬ 
some athlete of ancient Hellas, or if you 
prefer, picture to yourself an Hellenic 
god or goddess, or even a Roman gladi¬ 
ator, and stand him there on the banks 
of the Tiber and then you intone for 
him. Repeat this meaningful maxim 
over and over again, and saturate your¬ 
self, your conscious mind and your sub¬ 
conscious mind and your very being 
with the Ideal of Perfect Health as you 
chant: “Mens sana in corpore sano!” 

Make it echo from shore to shore, and 
from your waking hours clear over into 
your dreams. Chant it, sing it, vibrate 
it, and intone it—but always with the 
picture of perfect health as YOUR¬ 
SELF, standing there before you. 


96 Success Psychology 

All in Mental Attitude: 

When you try intoning this maxim of 
perfect health and physical development 
you should think intently upon the 
meaning, and see it there before you in 
perfect embodiment: “Mens sana in 
corpore sano,” “A sane mind in a sound 
body.” 

Let us think of that sane mind as be¬ 
ing perfect in all its departments; in the 
sub-conscious functioning in perfect 
health and perfectly beautiful physical 
development; in the conscious mind 
functioning in perfect intelligence 
through sense perception, will power, 
imagination and intellectual keenness 
and grasp; in the Super-conscious Mind 
as functioning in perfect faith, hope, in¬ 
tuitive love, piety, spirituality and in¬ 
spiration with reverence for all the 
higher experiences of success in life. 
Attention to Physical: 

After we have thought of mental per- 


Fourth Foundation Corner-Stone 97 

fection in all its departments, we must 
concentrate upon the physical basis or 
home of the mind; that is, we must vis¬ 
ualize our perfect body in perfect health 
and symmetry and beauty, like Apollo 
Belvedere or Venus de Milo, standing 
there upon the banks of the Tiber and 
intoning for us and AS our very self, 
“Mens sana in corpore sano!” 

Think, as nearly as possible, of every 
feature, form, organ, gland, tissue, 
fiber, cell, nerve, neuron—part and par¬ 
ticle—of the physical body as being in 
perfect magnetic vibration, perfect vi¬ 
bration of harmony with the Source of 
All Health. We thus tune our thoughts 
into harmony with the Divine Presence, 
catching the wave-lengths of perfect 
Being. 

Prophetic Desires: 

Every desire within us—every inhe¬ 
rent, normal, natural desire—is pro¬ 
phetic in some way of its own fulfill- 


98 Success Psychology 

ment. All such desires are of Divine 
origin, given to us for a high and holy- 
purpose. The desire for continued 
health, the desire for vigorous woman¬ 
hood or the desire for virile manhood, 
the desire for activity and happiness 
through achievement, each and all are 
prophetic of fulfillment in our life. 

We are rid of the foolish teachings of 
the ignorant ascetics of past genera¬ 
tions, for we know that nothing is evil 
but ignorance and error of thought may 
make it seem so for a time. It is merely 
a shadow of wrong thought upon the 
light of the good, the beautiful and the 
true. It is erased, by right thinking, 
from body, mind, spirit. 

Desire Fulfilled: 

We desire physical health and beauty, 
and rightly so; and we must not be at all 
discouraged if we do not step into the 
likeness of our ideal at once. It is a 


Fourth Foundation Corner-Stone 99 

matter of growth: we grow to what we 
desire. 

We cannot become a poetic artist by 
just “affirming day by day in every 
way” that we are such. Nevertheless, 
this helps, as has been shown in the life 
of the most musical poet-laureate of 
modern times. When a mere youth, he 
offered verse to the magazines for pub¬ 
lication ; it was returned to him with the 
gratuitous information that the youth 
was not a poet. It is said he would gaze 
at his image in a mirror and affirm, “I 
am a poet; I am a great poet;” and he 
kept this up for twenty years—until he 
was crowned poet-laureate of the Victo¬ 
rian epoch of world literature. 

That is what we mean by Success 
Psychology, the loyalty to an ideal that 
leads to its highest realization. The 
sensitiveness to a lofty purpose that 
reaches the very depths of being and lets 
the hunger of its desire lead to highest 


100 Success Psychology 

realization, in and through continued 
affirmation that “I AM, and evermore 
I AM.” 

True, it takes work; but work is play 
and a joy when we see ourself growing 
into our highest ideal of Success. 
Therefore, we are willing, yea, eager, to 
work through the natural avenues, the 
natural channels of evolution or growth 
into our ideal, for we know that artistry 
is not attained by just sitting dreamily 
and affirming “I am a great poet.” It 
takes work! 

“ Wonderful , Wonderful Me!” 

The great philosophers and teachers 
of certain ancient schools taught their 
disciples to fold their arms across their 
breast and look up to the stars at night 
and intone for hours at a time, “Won¬ 
derful, wonderful ME!” 

And they did this with the most pro¬ 
found reverence and respect, for they 
were seeking to understand the mean- 


Fourth Foundation Corner-Stone 101 

ing of the words which teach us that we 
are created in the “Image and Likeness 
of God.” Certainly it would take a 
stretch of the imagination beyond the 
limits of the milky-ways of the most re¬ 
mote “spiral-nebulas” of remote and un¬ 
known UNIVERSES before we could 
get any inkling that we are in the Image 
and Likeness of God. Try it some clear 
night and see how far the imagination 
can reach. 

Then, after the imagination has gone 
out to universes that are thousands of 
“Light Years” away from us—light 
beams that had to start hundreds and 
even thousands of years before we were 
born in order to meet with our sense of 
sight on the particular night when we 
are shouting “Wonderful, wonderful 
me!”—THEN TURN, and look in the 
OPPOSITE DIRECTION. Leave the 
giant telescope and use a compound mi¬ 
croscope. 


102 Success Psychology 

Study a single cell of blood, or any 
other cell from our body, and realize 
that the little particle which is invisible 
to our naked eye is, itself, a SYSTEM OF 
SUNS, STARS, AND UNIVERSES, 
RELATIVELY AS REMOTE, atom 
FROM atom, electron FROM electron, 
ion FROM ion, as the other starry uni¬ 
verses in the heavens above and beyond 
us. Then shout again, “Wonderful, 
wonderful me!” Then try to get hold 
of that Divine Concept that there is “no 
great or small.” Get hold of the idea 
that a single red corpuscle from our 
blood is as wonderful and as complex 
and as mysterious as are all the stars of 
the milky-way of our Solar Galaxy. 

Then, perchance, something of the 
wonder and splendor of the Divine Like¬ 
ness may be revealed to us in and 
through our own body. Let us think of 
the “telegraph system” which we find in 
our body when we study the minute 


Fourth Foundation Corner-Stone 103 

structure of the finer nerve filaments— 
for they are “spun out as thin as films 
of light.” These nerve filaments, so fine 
that it would take hundreds of them to 
make a thickness as great as that of a 
hair, and the tiny blood vessels almost 
equally minute, are refined to so delicate 
a texture that they are able to reach 
every cell of the most delicate tissues of 
the body, even to permeating the cells of 
the heart and brain, and aiding to re¬ 
pair, rebuild and keep these organs in 
perfect health. 

Concentration of thought and pious 
meditation along these lines will help to 
draw aside the curtain of doubt and ob¬ 
scurity, and reveal to our Super-con¬ 
scious Mind something of the meaning 
and wonder of the teaching that we are 
“created in the Image and Likeness of 
God.” 

Then we shall have all the greater 
reason to seek to keep the temple of the 


104 Success Psychology 

Divine Presence in perfect order: to 
keep our body in perfect health, and to 
train it to highest efficiency for success 
in life. 

Agencies in Physical Culture: 

These agencies of physical culture 
and physical well-being are three in 
number: (1) Food, (2) Exercise, (3) 
Cleanliness. 

Before we take up a consideration of 
the three agencies, let us give a few mo¬ 
ments to a consideration of The Princi¬ 
pal. There can be no relation of agency 
unless there is a principal. The princi¬ 
pal here is the EGO, the conscious “I 
AM,” in us. It is the sum total of all 
our mental faculties—all the depart¬ 
ments of our mind. We can have no 
body without a mind, of some sort, and 
the body we build is, more or less, in 
keeping with our ideal of what it should 
be—or, possibly, we should say it is in 


Fourth Foundation Corner-Stone 105 

keeping with our lack of an ideal. We 
just “let it grow up” or “go to smash,” 
as the case may be. 

Now, it ought to go without saying 
and be generally understood that, in or¬ 
der to have successful body building, we 
first of all must have an intelligent prin¬ 
cipal with lofty ideals of what the body 
should be. 

That intelligent Prinicipal is the 
Mind or Self within us. That is the 
starting point, and the basis of all body 
building. Much of the so-called intelli¬ 
gence which our principal is endowed 
with has come to us through “race in¬ 
heritance,” instinct, and pre-natal in¬ 
fluences. Much more of it comes 
through environment and sub-conscious 
suggestion in early childhood. Then the 
problem is up to us—possibly to drift on 
in an aimless, indifferent manner, or, 
possibly, to reorganize “the home office 


106 Success Psychology 

through educating the principal,” and 
building anew. 

(1) Foods: A food is an element, 
material, or substance outside the body 
or stored within portions of the body 
tissues, which may be taken into the 
vital currents of the body for its growth, 
maintenance, or repair, and for physical 
activity in work, play or propagation. 

Thus, we include within the scope of 
the term Foods such diverse substances 
as air, the atmosphere we breathe, 
water, fruits and vegetable foods, and 
foods of animal and mineral origin. 

In the order of their vital relation to 
post-natal life, we can see that AIR 
takes first place. We can live only a 
few minutes without the “breath of 
life.” Yet it is possible that correct 
breathing is the most completely neg¬ 
lected function of life. We must learn 
to breathe! And learn now. 


Fourth Foundation Corner-Stone 107 
Learn to Breathe: 

Since air is a vital food-giving ele¬ 
ment we must learn to use it. We do 
this by proper breathing, by proper 
mastication of air with our foods in our 
mouth, and by a proper exposure of our 
skin to the air. 

Use all these methods, but principally 
deep breathing. Get rid of the little, 
irregular, gaspy sort of “sipping the 
atmosphere,” and take a regular series 
of man-size breaths down deep into the 
lungs so that you can feel it. 

If you live a mile or so from your 
work, walk to and fro. As you take 
four vigorous steps inhale a deep breath 
gradually, as you take the next four 
steps, hold the breath in your lungs, and 
as you take the next four, gradually 
exhale. Hold the lungs empty, so to 
speak, for the next four steps—and 
then repeat the performance for the en¬ 
tire mile, counting on fours. Personally, 


108 Success Psychology 

we find counting on eights better for us 
in taking our vigorous walks than the 
fours. 

Seek to avoid the little, nervous, 
choppy pace, and step out like an ath¬ 
lete with a strong, swinging stride that 
gets you somewhere on the road to 
health. 

This outdoor walking-breathing ex¬ 
ercise taken two or three times a day, 
up to four or six miles, if persisted in 
day in and day out will work wonders 
in health, in appetite, in mental activity 
and power, in elimination of waste mat¬ 
ter from the system; and thus, by get¬ 
ting rid of these poisonous materials, 
the skin is cleansed and the complexion 
is improved to a normal tone. 

This method of learning to breathe 
must begin with a vigorous conscious 
effort and persistent continuity of effort 
until it has become a habit. That is 


Fourth Foundation Corner-Stone 109 

what we are seeking, the habit of deep 
breathing. 

Us a “follow-up-method” when you 
talk by taking deep breaths and by 
speaking in a deep clear resonant tone 
of voice. Get out of the little-shallow- 
picayunish-imbecile sort of chatter, and 
talk like a god or a goddess, with a per¬ 
sonality back of it. 

Use your “follow-up” again at night 
when you “lay me down to sleep.” 
Breathe deeply and rhythmically, for a 
few moments, and thus give the sub¬ 
conscious mind the cue to work through 
the hours of sleep in building the very 
habit you seek, the habit of deep, rhyth¬ 
mical breathing for health and happi¬ 
ness. 

Learn to Drink: 

We must next learn to drink, or we 
may learn it during the time we are 
learning to breathe. We must do this, 
because water is the second most im- 


110 Success Psychology 

portant food element, and because more 
than three-fourths of our body weight 
is made up from water. 

Pure, cool water is the best drink 
known, and second to that is good, cool 
dairy milk. These are both “natural 
foods” and are conducive to health and 
longevity. Third position is held by 
natural fruit juices in the matter of 
health-giving drinks. These three cover 
the entire range for health and happi¬ 
ness, for youth, maturity and longevity. 
All artificial drinks are unnecessary, 
and most of them are poisonous to the 
system. These should be avoided at all 
times. 

Start the day right, by drinking a 
pint of good pure water. Take it hot 
or cold, as you like, but do not overdo. 
Some prefer a glass of fruit juice, but 
it must be real fruit juice. Most of the 
stuff sold as natural fruit juice drinks 


Fourth Foundation Corner-Stone ill 

is a synthetic, poisonous mixture, and 
unfit to drink. 

Drink freely throughout the day, tak¬ 
ing a total of a dozen or more glasses 
of water for the daily ration. Drink 
freely at meal time and when you take 
exercise. 

Cures resulting from the use of nat¬ 
ural mineral water from mineral 
springs might as readily have resulted 
from taking good, cool distilled water— 
for it is WATER that does the health 
giving and not Epson salts or sal soda. 
Therefore, drink plenty of good pure 
water for Health and for Happiness. 

Learn to Eat: 

~ Now that we have learned to breathe, 
and learned to drink, we must learn to 
eat. We must eat to live, and not live 
to eat. We must eat when hunger 
warns us, and try to seek out and find 
the things we hunger for, and satisfy 


112 Success psychology 

that inner hunger or craving for the 
thing Nature tells us we need. 

Then we must learn to distinguish 
between hunger and appetite. There is 
a vast difference. We know people who 
seem to have or to be possessed by ab¬ 
normal appetites. They seem to be a 
sort of “two-legged swine” whose chief 
indoor sport is to satiate appetite. 

We should eat when we are hungry, 
and we should not eat when we are not 
hungry, not even at social functions 
just to be polite. Our health and self- 
respect is worth more than the opinions 
of the thoughtless swine. 

What to Eat: 

Our regimen of daily food should be 
determined by our daily habits and our 
local environment — the climate, the 
weather, the sort of work we are doing; 
and very much depends on age and men¬ 
tal attitude. 

Personally, my mother is nearly 


Fourth Foundation Corner-Stone 113 

eighty years of age and she has never 
eaten meat, fish, flesh or fowl, at any 
time; while my father is past eighty and 
he is quite decidedly omniverous. He 
eats anything from decomposed salt- 
mackerel and putrid Limburger to the 
most delicious fruits, and drinks any¬ 
thing from poisonous “moonshine” to 
the finest wine of rarest vintage, and 
copiously of cold water. They are par¬ 
ents of five adult offspring, and are 
active and happy at eighty. There you 
have it. Take your choice, vegetarian 
or carnivore. 

Five, Three, or Two: 

With some nationalities five meals 
are said to be the custom, while in 
America we have the traditional “three 
squares per,” for our custom. Three 
meals are all right for active workers, 
and especially in cold weather and ex¬ 
posed occupations; but two are better 


114 Success psychology 

for persons engaged in sedentary work, 
and especially indoor work. 

Two or three glasses of water and a 
few minutes in the Silence affords a bet¬ 
ter preparation for a successful day of 
active, thoughtful work than great gobs 
and hunks of fried, greasy, indigestible 
vegetable products, and tainted meats 
from the packing plants, all swashed 
and sloshed down with great gulps of 
bitter, black coffee. This aids the “drug 
doctor” and undertaker, only. 

A Better Way: 

A better way is to build our body -with 
suitable food—one meal of fruit exclu¬ 
sively each day. In sedentary work, a 
fruit breakfast should always afford 
sufficient nutriment and tonic qualities 
to keep the body in fit condition. Where 
only cold water and happy thoughts are 
used for breakfast, then the fruit meal 
should be at lunch time. 

This saves the evening as the time for 


Fourth Foundation Corner-Stone 115 

the heavy meal, and this may consist of 
cooked foods, soups, relishes, salads and 
foods of the more highly nutritious type. 
Sugars, salts, and OTHER POISONS, 
such as black pepper, should be used 
sparingly. 

If you need sweets, get them from 
ripe fruits IN A NATURAL STATE, 
and do not take the highly poisonous 
chemically made stuff masquerading as 
sugar. 

The Vitamine Family: 

Get acquainted with the Vitamine 
Family right away, the sooner the bet¬ 
ter. They will help you in your busi¬ 
ness. There is Alpha Vitamine, and 
Beta Vitamine, and Cappa Vitamine, 
and the rest of them—and they are al¬ 
ways friends of ours. They are vital¬ 
izes. They give us vitality. They are 
good for our vitals, and they tone up 
our vital organs. They fill us up with 
vitos and the quintessence of vital fluid. 


116 Success Psychology 

They are the vital and essential part of 
our diet. They are the vis vitae, the 
vigor of life in us. They are a great 
modern discovery growing out of a 
study of such diseases as beri-beri, the 
scurvy in polar regions, and anaemia. 

The vitamine family cures these and 
many other physical ailments imme¬ 
diately. 

Where to Meet the Vitamines: 

We may be surprised to learn that 
these vitamines are old friends of our 
family. We have known them, sub¬ 
consciously, all our lives—otherwise we 
should not have lived. 

We find them in milk and dairy prod¬ 
ucts, butter and cheese. We find them 
abundantly in ripe fruits, fresh and 
uncooked. We find them in practically 
all vegetables, and especially in those we 
like, such as sliced ripe tomato salad. 
Creamed cold-slaw salad is another fa- 


Fourth Foundation Corner-Stone 117 

vorite, and perhaps the greatest favor¬ 
ite of all is lettuce. 

Cooking seems to have a destructive 
effect upon the vitamine group. There¬ 
fore, eat plenty of UNCOOKED FOOD, 
daily, in order to get plenty of vita- 
mines. Raw milk, raw vegetables, 
fruits and nuts, are best. 

Carnivorous Animals: 

Cannibalism, the practice of eating 
human flesh by human beings, is clear 
out of style. Carnivorous animals are 
going out of style; they are reaping 
what they have always sown, wanton 
destruction. The meek are inheriting 
the earth: sheep and cattle and kine 
and poultry, and some swine. 

The flesh eating nations seem next in 
order to go. Look at Europe, and while 
we look at Europe, and her principal 
meat eating nations, let us remember 
that America has the largest amount 
per capita in her record for meat eating 


118 Success Psychology 

of any nation in the world. Let us think 
that over, and change our diet that we 
may live. We would be a happier na¬ 
tion as fruit, vegetable and grain eaters, 
at peace with the world, than as a de¬ 
stroyed nation of meat eaters. 

Cultivate Two Maxims: 

For better health and greater happi¬ 
ness, and more certain progress toward 
the goal of Success in life, let us culti¬ 
vate these two maxims: 

First, “Eat Less Meat!” If we eat 
meat three times a day, then eat less 
meat. If we eat meat only one meal a 
day, then, also, eat less meat. Experts 
advise us not to give up meat too sud¬ 
denly, but gradually. Take a little roast 
turkey on Thanksgiving Day for a few 
years, then “eat less meat.” 

Second, “Eat More Fruit!” And 
when we eat fruit, we must not take a 
lot of other food at the same meal. 


Fourth Foundation Corner-Stone 119 

Fruit is rather choice in the matter of 
its associates; it prefers live associates 
to dead ones. Do not eat a lot of cooked 
food and top off with a fruit desert, and 
then say that the fruit did not agree 
with you. The trouble was, you did not 
agree with the fruit, for, as we have 
said, fruit is rather choice in the matter 
of its associates. Therefore, do not put 
live, vitalizing fruits into a stomachic 
morgue and expect pleasant results. 
The tendency is to cause still another 
funeral. 

The whole principle here involved is 
this: “It takes life to support life.” If 
so, then surely we must eat live, vital¬ 
ized foods—full of vitamines—in order 
to give vitalized energy to our body. 
Nuts are good, but when you eat nuts 
take them sparingly. Chew them up— 
masticate them into a creamy paste in 
the saliva of the mouth, then they are 
easily digested. In fact, in this way, 


120 Success Psychology 

you are emulsifying the oils and protein 
materials of the nut-meats so they are 
now become chyle-like and ready for ab¬ 
sorption through the lacteals of the ali¬ 
mentary tract, and taken into the cir¬ 
culatory system. This is the right sort 
of “Fletcherizing,” and it is the great¬ 
est possible aid to digestion, assimila¬ 
tion of the food-value portion and the 
elimination of the waste portion. 

It is said that a lettuce-leaf salad 
with nuts, properly masticated, and 
garnished with happy thoughts and a 
pleasurable environment, will serve as 
an insurance policy for good health and 
a stepping-stone to long life. 

And since the purpose of food is body 
growth, maintenance, and repair, and 
physical activity in work and other life 
functions, this leads up to a considera¬ 
tion of the next topic—Exercise. 

(2) Exercise — is our second 
agency in physical culture and physical 


Fourth Foundation Corner-Stone 121 

well-being. It is used in this connec¬ 
tion as including all forms of bodily 
exertion, work, labor, physical develop¬ 
ment and play. 

The whole purpose of life seems to be 
one of activity, but many seem to mis¬ 
take it for one of passivity. This activ¬ 
ity of life is not limited to physical ac¬ 
tivity at all, for mental activity is the 
dominant and essential thing in deter¬ 
mining life conditions. 

The purpose of food, as we have al¬ 
ready said, is to provide and store up 
material for activity in the bodily func¬ 
tions. And in order to keep the body up 
to a condition of health we need a cer¬ 
tain amount of supplementary exercises 
for physical development and physical 
well-being. 

Hunger Warnings: 

When we yawn, Nature is warning 
us that we are in need of an additional 
supply of the life-giving oxygen we get 


122 Success Psychology 

from breathing. When we stretch, we 
are receiving a similar warning that 
our body is in need of exercise. 

There are types who get their prin¬ 
cipal exercise from yawning and 
stretching, and it is said that it is pos¬ 
sible for one to stretch himself into per¬ 
fect health. This is probably quite true, 
but we should not trust to sub-conscious 
guidance alone in this matter. In other 
words, we should develop a system of 
conscious stretching, and in this way 
keep the muscular organism of our 
body in perfect working condition. 

This is not only possible, but it is a 
splendid form of physical culture. 
Stretching Exercises: 

First thing in the morning upon wak¬ 
ing, and before rising, stretch every 
muscle of the body, or at least all the 
large external muscles of the body. Do 
this quite carefully and vigorously. 

Begin with the clenched fists and 


Fourth Foundation Corner-Stone 123 

stretch the arms and shoulders and 
neck and lungs and diaphragm. Then 
stretch the spinal-column out as long as 
possible and let the muscles relax gently 
for a time. Stretch the muscles of the 
loins and thighs and legs and feet and 
toes. Stretch the muscles of the jaws 
and ears and nose and eyes and mouth. 
Have a regular system of deep breath¬ 
ing and stretching exercises to go 
through every morning, and give at 
least ten minutes to this exercise daily. 

Second, throughout the day whenever 
a period of weariness or lassitude comes 
to us, we should stretch in response to it 
until we are thoroughly refreshed and 
revived. This is such a simple matter 
that it may be used in the business of¬ 
fice or lavatory, and without notice 
from or offense to others. 

Use a standing method of stretching, 
or a sitting posture if best. Stretch up¬ 
ward as much as possible, in opposition 


124 Success Psychology 

to the constant pulling effect of gravita¬ 
tion. Lift the body up on the toes sev¬ 
eral times as the arms are repeatedly 
stretched above the head. 

Keep one foot in position and extend 
the other as far backward as possible, 
and in this way stretch the entire body ; 
and then reverse this operation for the 
other foot. 

Third, live outdoors as much as pos¬ 
sible, and be generous in outdoor activ¬ 
ity. Have a time for work and for play, 
and for systematic daily exercise. And 
do not forget the spirit of generosity; 
it is both a creative and a recreative 
spirit. It is closely akin to genesis and 
generation—both the spirit of creating 
anew. In other words, be good to your 
body and your body will be good to you. 

At night, when you retire, put your¬ 
self to sleep by a system of deep breath¬ 
ing and stretching out of the spinal- 
column and a relaxation of the entire 


Fourth Foundation Corner-Stone 125 

system. Develop the spirit of generos¬ 
ity in your Solar Plexus, and store up 
generative power there for the oppor¬ 
tunities of the following day. Thus, in 
the hours of sleeping, we lay the founda¬ 
tion for Success. 

(3) Cleanliness —is the third 
agency in physical culture and physical 
well-being. It is used in this connec¬ 
tion as including all forms of bodily 
cleanliness, mental cleanliness, and 
spiritual purity. Yes, that is right: it 
covers the whole scope of life-activity in 
body, mind and spirit. In theory, ALL 
must be clean or none is clean. 

In this three-link chain of agency, 
we find it no stronger than its weakest 
link. If one be weak, the entire chain 
is weakened. If one be impure or un¬ 
clean, the entire chain is corrupted. 
All is unity; and unity is all—through 
co-operation of these three, body, mind 
and spirit. The spiritual nature leads 


126 Success Psychology 

the mental, and the mental endowment 
safeguards and directs the physical 
well-being. 

Spiritual Cleanliness: 

As we have just said, the spiritual 
nature leads and influences the mental, 
and thus reaches through to the physical 
being. For this reason physical purity 
is impossible without the higher inspira¬ 
tion and guidance of spiritual purity. 
What do we mean? 

We mean that every human being 
must have a lofty conception of Deity 
and His Divine, Spiritual Purity, if he 
himself would also be pure in life. We 
cannot be devotees of Baal and wor¬ 
shippers at the shrine of Moloch or of 
Astarte and maintain high, spiritual or 
even physical purity. The ideal lowers 
to the error of the real. 

We must remember that God is the 
Mirror of Truth. To the froward, He 


Fourth Foundation Corner-Stone 12T 

shows himself froward; but to the pure, 
He is Purity. 

Mental Cleanliness: 

Mental cleanliness is as essential to 
physical cleanliness as sunlight is to the 
day. Or, to say it in another way, we 
may as well expect to find physical 
cleanliness and purity of person asso¬ 
ciated with mental impurity as to find 
pure and wholesome pictures upon the 
screen when we are running a reel of 
vile negatives through the projector. It 
cannot be done that way. 

We must change our films through 
the influence of re-education and higher 
ideals, and when our films in our men¬ 
tal-projector are clean and wholesome 
and pure and inspiring, then they will 
objectify upon the Screen of Life as a 
“Sane mind in a sound body,” or as a 
pure mind in a clean and a healthy and 
a beautiful body. 


128 Success Psychology 

Physical Cleanliness: 

With a preparation of spiritual 
purity and of mental cleanliness, physi¬ 
cal purity and cleanliness of body will 
flow therefrom as naturally as pure 
water from a mountain spring which is 
fed by the melting of pure, mountain 
snow. It is the law of the fountain and 
the law of life: like begets like. Purity 
begets and supports purity. 

Physical well-being in cleanliness and 
health and beauty are merely projec¬ 
tions on the screen of life from our men¬ 
tal films, or the mental films of others. 
The Orientals have an adage to the ef¬ 
fect that if we would have perfect chil¬ 
dren, then begin with the great-great- 
great-grandparents. Thus, with six or 
seven generations bred up to a high 
standard, we may begin to expect im¬ 
provement in the offspring. 

Elimination: 

Cleanliness comes largely through 


Fourth Foundation Corner-Stone 129 

elimination of waste material. Chiefly, 
there are three forms of elimination, 
and to BE EVERY WHIT CLEAN, 
use all three! 

First, eliminate—get rid of—all false 
and foolish and childish ideas about 
God and our relation to Him. Erase, 
sublimate, and eliminate these from 
your system, and don’t try to leave a 
VACUUM in their place. It can’t be 
done. Replace the simple and the child¬ 
ish by the adult and supreme. Think in 
terms of “Light Years” and “Spiral 
Universes” being created in the limit¬ 
less spaces of God’s great hands, and 
then think that you are just beginning 
to think about thinking of the possibili¬ 
ties of human thought, and the LIMIT¬ 
LESS STRETCHES OF IMAGINA¬ 
TION ! And keep sane and sweet; don’t 
go crazy! 

Second, eliminate, get rid of—get out 
of your system—all false and foolish 


130 Success Psychology 

and erroneous mental pictures of every 
kind. 

Get them out—get rid of them! They 
are the impurities which flow down in 
the spring of life; and since the source 
is impure and poisonous the outflow will 
be the same. 

They are the films which put the 
moving pictures on the Screen of Life’s 
failures instead of success. Junk these 
films! Kick every reel and film into the 
scrap heap and kindle a bonfire with 
them that will illuminate your way 
while in search of better pictures. 

We must have correct and worthy 
films if we would get correct and worth¬ 
while results upon the screen of Life- 
Activity, and picture there the Success 
we would attain in the drama of life. 

Third , eliminate, get rid of—clean 
out of your system—all waste matter, 
all impurity, all ashes, all debris, all 
smoke, all clinkers, all dirt, all filth, all 


Fourth Foundation Corner-Stone 131 

rottenness, all stench, and all abomina¬ 
tion of every kind and character what¬ 
soever. Get rid of it—WASH IT OUT! 
Shout with Lady Macbeth, “Out, 
damned spots!” 

Why should we spend time and space 
in telling you what kind of water to use, 
hot or cold, salt or fresh? Why should 
we say internal or external? Why 
should we limit you to water? Use 
WATER! Of course, and use AIR, and 
use SUNSHINE, and use sand and 
MUD, if need be—BUT USE SOME¬ 
THING—and include a reasonable tinc¬ 
ture of common sense and common de¬ 
cency and uncommonly high ideals of 
Purity and Cleanliness. 

Eternal Vigilance: 

This matter of elimination and of 
cleanliness is one of eternal vigilance. 
You can not finish the job and say, 
“There now, that’s done for keeps!” 
Impossible! It is a thing with the con- 


132 Success psychology 

tinuity of a living stream. It is like 
freedom of any other sort. He who 
would be free, must daily win his free¬ 
dom anew. And he who would be every 
whit clean must not only daily but 
momentarily win his cleanliness anew. 

Use any method, sublimate, expec¬ 
torate, perspirate, eliminate, excremen- 
tate, and get rid of all impurities and 
waste, both male and female, internally 
and externally, and be not only every 
whit whole but every whit clean as well. 
Balance your alimentation with elimi¬ 
nation and lavigation for health, happi¬ 
ness and length of days. 

Summary: 

“Mens sana in corpora sano” is a 
Latin version of the Hellenic maxim: 
“A sane mind in a sound body.” Intone 
it as an ideal. 

The relations of body, mind and spirit 
are so intimate that one cannot be up to 
par unless all are. Life is Unity. The 


Fourth Foundation Corner-Stone 133 

body is the organ and servant of the 
mind. 

Physical well-being depends upon 
food, exercise, and cleanliness. Natural 
food is best: uncooked air, water, milk, 
fruit, nuts, vegetables, eggs whipped 
up in milk, and natural honey used 
sparingly. 

Our exercises should be physical, 
mental, and spiritual. We must let no 
part of our life die, and think we are 
still alive. 

Cleanliness is ours through growth 
and elimination. This keeps us sane, 
sound, and happy—ready and fit for 
Success in Life. 



The Architect 


185 


THE ARCHITECT * 

Your thousand thoughts are psychic 
things 

Which your VOLITION, strong or 
weak, 

Must use to build the thing—YOUR¬ 
SELF, 

Must build the Temple, weak or strong, 

For a spirit there which says, “I AM,” 

And every thought your will must 
choose. 

Your Will MUST choose these, every 
one, 

And not a thought it dare may loose; 

For you, YOURSELF, are what you 
ARE 

Through what you WISH AND WILL 
AND USE. 


From “Power to Win,” by Coleman Hall Bush, 
page 75. . . 
















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PART II. 
Superstructures 

1. Construction and Reconstruction. 

2. Concentration and Character. 

3. Rules for Success. 


1*7 































































.'. 

































PART II. 
Superstructure 
Chapter I. 

Construction and Reconstruction 
The Architect: 

In our construction work, and also in 
the reconstruction, we must give atten¬ 
tion to the Master Architect. We must 
have the right architect, and through 
him have the right ideals for our con¬ 
structive achievement. Then we must 
have good building material and con¬ 
struct it into our system to make “life 
more abundant.” 

Our master architect is our conscious 
mind, and it receives its ideals and 
higher inspirations from the Super- 


139 


140 Success Psychology 

conscious Mind, and then carries them 
out through the co-operation of the sub¬ 
conscious mind. 

The Question: 

The question is never whether or not 
we shall build a body or contact mental 
experiences or construct spiritual ideals, 
for these will be done for us after a 
fashion whether we will or no; but the 
big vital question is, “How shall we 
build for Success?” 

It is not a question as to whether we 
shall construct or reconstruct a body; 
but, How shall we do it? It is not a 
question of whether or not our minds 
shall grow; but, How shall it grow? It 
is not a question of whether or not we 
shall have spiritual or material ideals; 
but, “What shall be our ideals?” 

It is never a question of “whether,” 
but it is always a question of “what and 
how.” What shall we succeed in, and 


Superstructure 141 

how shall we succeed? The answer to 
these is SUCCESS. 

A Magic Bungalow: 

If we each had a cottage-bungalow 
that had the power to build, repair and 
rebuild itself, perpetually, or for years 
and years to come, would we not try to 
INSPIRE that rebuilding principle in¬ 
herent in it to, “Build thou more stately 
mansions, 0 my bungalow—for to a 
wonderful Palace I would see thee 
grow!” 

If, then, we should be so keen to di¬ 
rect the activity of an inanimate house 
for the purpose of greater growth, and 
higher expression through that growth, 
then how much more, 0 we of little 
faith, should we seek to INSPIRE the 
constructive and re-constructive Prin¬ 
ciples of Growth within to build not 
only more stately bodies for our souls 
but more lofty ideals for Success in 
Life. 


142 Success psychology 

Physical Construction: 

The first step in our thesis of demon¬ 
stration is that of better body building, 
and it shall be demonstrated. The 
words are spoken from unfeigned lips, 
and they shall not return unto us void, 
but accomplish that whereunto they 
have been spoken; words that shall be¬ 
come flesh, and an embodiment of the 
Creative Principle of Life which is 
within me. 

And it is all simple enough, for our 
body tissues are, relatively, very new 
and constantly undergoing change. The 
relative rapidity of change is propor¬ 
tional to the relative density of the 
tissue. Muscular tissue, being much 
less dense than bone tissue, changes 
much more rapidly. In fact a complete 
muscular change may take place in a 
period of a few hours. 

Keep the Mind Growing: 

The more highly fluid tissues of the 


Superstructure 


143 


body: the chyle, the lacteal fluids, the 
lymphatic fluids, the blood, all change 
very rapidly, and through these changes 
they change the organic tissues, cyto¬ 
plasms, and atomic structure of our en¬ 
tire body. 

There is never any danger but the 
body will change, but danger is rather 
that the body will change more rapidly 
than the mind, so that one finds a new 
body in an old thought-mold, with old 
ideals. 

We must keep our mind growing in 
order to keep pace with the sub-con¬ 
scious changes in our body. This is the 
secret of keeping young, the right men¬ 
tal attitude toward growth. It is not a 
physical state; it is a mental attitude. 
Variables and Constants: 

The character of any thought, of any 
sound, of any person or thing, is deter¬ 
mined by the rate of its vibration and 
the amplitude of its wave-length. Ordi- 


144 SUCCESS PSYCHOLOGY 

narily, the lower the rate of vibration, 
the greater the density of the substance 
or individual. And the higher the rate 
of vibration, the greater the plasticity, 
the liquidity, the ethereal volatility and 
activity of the substance. 

We are interested in the relativity of 
matter, and we are all, to a greater or 
less extent, psychometrists—in touch 
with the soul of things. We are to some 
extent familiar with constants and va¬ 
riables—familiar with things that are 
always thus, and with other things that 
are so rarely thus that we are unable to 
discover the law which governs their 
relations. 

Thus, there is a certain line of demar¬ 
cation between those who will stay put 
and those who will work out a higher 
scheme for success in life. It is not al¬ 
ways easy to determine or to discern 
with accuracy this line of demarcation, 
but it has been and may continue to be 


SUPERSTRUCTURB 145 

traced. It, then, reveals the secret of 
success in life. 

And this secret is not contingent upon 
a variable, but always and eternally 
upon a constant—for the secret of life 
more abundant is constant and eternal 
personal and individual growth, evolu¬ 
tion, and an ever higher achievement. 

We exercise the factor of choice in 
this individual evolution, and this is the 
very fine point that endows us with the 
power of conscious evolution, or con¬ 
scious creative power working in us for 
higher growth. 

Flesh, Fowl, and Failure: 

It is easily seen and readily conceded 
that man is the only animal that is en¬ 
dowed with the power of intelligent 
choice in the matter of conscious evolu¬ 
tion. The lower animals cannot reason 
and work in harmony with these laws of 
evolution, and so, in eating meat, we are 
taking into our system those things that 


146 SUCCESS PSYCHOLOGY 

will make for failure if they are not 
quickly eliminated. And since each of 
us has within himself all the animal 
qualities that we normally will be able to 
keep in harmony with the laws of evolu¬ 
tion, it follows that every atom of for¬ 
eign animal matter we take into our 
system, we just to that extent unbalance 
the harmony of our relation to eternal 
law. We cannot eat flesh foods and keep 
young and healthy and happy. 

Twin Balancers: 

In the matter of thoughts and of food, 
assimilation is the essential thing. All 
that is taken in and not assimilated 
must be eliminated. Added to this is a 
steady stream of waste products from 
broken tissue, repair and rebuilding. In 
every form of life and of energy mani¬ 
festation, whether in man or an automo¬ 
bile, there is a stream of waste material 
which must be eliminated. Hence, these 
twain: (1) Assimilation and (2) 


Superstructure 147 

Elimination are the two life-sustaining 
streams which must be kept IN PER¬ 
FECT BALANCE in order to maintain 
the body in the highest state of efficiency. 
Too much assimilation gives rise to con¬ 
gestion, super-heating, and explosions; 
too much elimination gives rise to vital 
drains and depletion of vital power. 
A perfect balance gives health and 
longevity. 

Avoid Vain Repetitions: 

In the matter of growth, we must 
avoid vain and meaningless repetition. 
It may take time to do this; but adequate 
thought and creative ideas will effect a 
change. 

This may be illustrated in the com¬ 
mon form of lip service found in reciting 
a form of prayer. In ritual service 
there is no adequate thought, and no 
creative ideas to carry over the power of 
suggestion to the sub-conscious mind. 
The Master Teacher did not say when 


148 SUCCESS PSYCHOLOGY 

ye pray use a particular form, but He 
said: “After this manner therefore 
pray ye.” 

It was THE MANNER, or attitude 
of the prayer that was the essential 
thing. And in His teachings you will 
find there are seven distinct steps to be 
taken: 

(1) It must place the suppliant in 
touch with the All Power—“Our 
Father who art in heaven.” (2) It 
must place him in a reverent attitude of 
mind—“Hallowed be thy name!” (3) 
It must place him in a receptive attitude 
—“Thy kingdom come. Thy will be 
done, as in heaven, so on earth.” (4) It 
must be an attitude of creative desire— 
“Give us this day our daily bread.” 
(5) It must place him in an attitude of 
relaxation and forgiveness—“And for¬ 
give us our debts, as we also have forgiven 
our debtors.” (6) It must place him 
in an attitude of following the Higher 


Superstructure 149 

leadership—“And bring us not into 
temptation, but deliver us from evil.” 
(7) It must place him in an attitude of 
eternal recognition—“For thine is the 
kingdom, and the power, and the glory, 
FOR EVER. Amen.” ( See Matthew 
6:9-14.) 

Thus we can see that the Master 
taught the spiritual aspect of true 
prayer and not the necessity of a ritual 
for prayer. 

The wonderful creative, constructive, 
and originating powers of the sub-con¬ 
scious, through the avenue of the Super¬ 
conscious are in no way adequately ap¬ 
preciated by our conscious intelligence. 
We have stores of unused thoughts and 
unexpressed day-dreams, and unat¬ 
tained aspirations there that would 
make of us super-beings if we were to 
draw from this Well of Living Power as 
the Master has taught us. This is il¬ 
lustrated by the exclamation of the old 


150 SUCCESS PSYCHOLOGY 

farmer who got hold of a translation of 
Plato and was learning of his great phil¬ 
osophy : “Bless me, this here old codger 
has gone an writ down all the things 
I been a-thinkin’ fer years!” He had 
suppressed instead of expressed his 
thoughts. 

The Spirit of Generosity: 

In all building and rebuilding, let us 
not forget the spirit of generosity. It is 
a creative spirit, and a re-creative spirit 
as well. Notice these words, for there is 
a relation between “generosity,” the 
spirit of freely giving, and “genera¬ 
tion,” the spirit of fully creating, and 
there are relations between these and 
“genesis,” the spirit of creating anew. 

Never let us spend our time or our 
substance grudgingly or reluctantly. If 
we can not spend it freely, then let us 
not spend it at all. For every hour you 
spend reluctantly you lose ten, and for 
every dollar similarly spent there may 


Superstructure 151 

be a similar ratio. Don’t spend, grudg¬ 
ingly, a dollar for dinner and then ten 
dollars for a doctor. 

Constructive Work: 

Write out a list of thirty-one words 
that suggest SUCCESS, or some desira¬ 
ble relation to or step toward Success. 
Select these words with great care for 
creative, constructive, and inspiring 
meaning. Arrange them in something 
of a logical sequence, and write out your 
“reaction to each word.” 

Now, write each word into a con¬ 
structive, creative, positive affirmation, 
as, for example, “I attract success,” or 
“I am success.” Write these on small 
cards, one for each day of the month, 
and concentrate upon it and thus plant 
the seeds of SUCCESS in the soil of the 
sub-conscious mind. 

Continue this for SEVEN YEARS— 
or until you no longer need them because 


152 Success psychology 

you have already demonstrated your 
IDEAL SUCCESS. 

Summary: 

The essential purpose of Success Psy¬ 
chology is not only to lead to Success, de 
novo; but also to take so-called failure 
and rebuild and reconstruct it into life 
more abundant. 

Thus, the control and modification of 
habit and memory are essential. This 
is accomplished through the reorganiza¬ 
tion and re-education of the sub-con¬ 
scious mind by the eternal vigilance of 
the conscious mind. 

Just before sleep make strong sugges¬ 
tions to the sub-conscious mind of health, 
wealth, prosperity and happiness, and 
our ideal of the success we desire. The 
sub-conscious, then, during our sleep, 
works in harmony with the Creative 
Principle and Law of Attraction in us to 
demonstrate these conditions for us in 
actual life, thus building our Success. 


PART II. 
Superstructure 
Chapter II. 

Concentration and Character 
What Concentration Is: 

We have already said on page 77 that 
concentration is a POSITIVE ATTI¬ 
TUDE OF RIVETED ATTENTION. 
It aims at a definite target, and is loyal 
to its purpose through riveted atten¬ 
tion. It is much more intense than 
“meditation,” in fact it fairly blazes 
with the white-light of intensity. 

Concentration is always punctiliously 
loyal to the question under considera¬ 
tion. It permits no mind-wandering, no 
gathering of vagrant thoughts, or, if it 


153 


154 Success psychology 

finds vagrant thoughts, it arrests them 
and puts them to work on the rock-pile 
to build Success. It is a builder, and 
commands Success. 

Concentration is the act of bringing 
the conscious mind to a single fine focus¬ 
ing point or specific center. It is the act 
of taking the whole broad expanse of the 
consciousness and compressing it down 
into a single fine, thread-like stream of 
intensive thought consciousness. It is 
like taking a big, loose, sloppy, sloshing 
flow of water from a fire hose and plac¬ 
ing a finely adjusted nozzle upon the 
hose and adjusting that nozzle down to 
a fine, hard, intensive stream that flows 
with terrific impact—that is concentra¬ 
tion. 

Thus, concentration manipulates the 
stream of conscious thought in a similar 
manner. It gives the stream of con¬ 
sciousness a hitting force which cuts the 


Superstructure 155 

cobwebs and clears the dust and dirt 
away. 

It clarifies the whole field of vision, 
and in this regard it may be likened 
unto a use of the fine adjustment of an 
expensive compound microscope. At 
first the field of vision may be hazy and 
blurred; but by narrowing down the ad¬ 
justment to a finer focus the clear-cut 
outlines of the subject stand forth in 
vivid clarity. 

This is optical concentration, and 
quite analogous to the conscious mental 
concentration necessary for making a 
clear-cut impression upon the receptiv¬ 
ity of MEMORY in the sub-conscious 
mind. 

It is not merely a technical thing, but 
a very practical thing that can be made 
to command the elements of success. It 
gives us clear mental blue-prints of the 
subject we are using to build into 
Success. 


156 Success psychology 

Concentration Not Obsession: 

Concentration must not be confused 
with obsession, for the one is absolute 
mental control, the other is the lack of 
control. This is illustrated by the con¬ 
duct of an elderly church warden who 
was also a butterfly collector. He was 
using the Yankee style of collection bas¬ 
ket, a net on the end of a long handle. 
One Sunday morning in spring, while 
taking the collection, he suddenly dis¬ 
covered a big bright butterfly flitting 
over the pews. Immediately his hobby 
obsessed his mind, and he began to chase 
the butterfly with the collection net, to 
the consternation of the pious and the 
amusement of the others. 

This was a case of obsession by a 
hobby, and in every way the lack of 
concentration. 

The First Step: 

The first step in concentration is to 
rid the conscious mind, and the uncon- 


Superstructure 157 

scious, too, if possible, of all distractions 
of every kind. This is accomplished by 
finding a quiet place and by assuming 
an easy posture, standing, sitting or re¬ 
clining. Then let go of everything for 
a few moments and give up to complete 
relaxation. 

It is in this attitude of relaxation and 
quiet that we free ourselves from ob¬ 
jective interruption and from subjective 
thought-associations through worry, 
weakness or fear—or anxiety of any 
sort. We take off the “nervous tension,” 
and tune in to longer wave-lengths. We 
vibrate in harmony to the supreme Har¬ 
mony. We develop poise and peace of 
mind that attracts power. 

Some Distinctions: 

It is to be observed that concentration 
is supplemented by “interested atten¬ 
tion.” One may, for a time, give atten¬ 
tion without any interest to back it up, 
but this sort of attention soon flags into 


158 Success Psychology 

mind-wandering. By all means excite 
the feelings of emotion and the desire of 
curiosity, if possible. 

An awakened concern with an expec¬ 
tation to share in the benefits is an ap¬ 
peal to interest. An excited feeling of 
love or of rivalry will add to interested 
attention. 

In time we shall learn that our every 
desire seeks some avenue of expression, 
and in this connection we can see that 
our very desires are aids to interested 
attention in backing up our power of 
concentration. If we suppress our de¬ 
sires, they lead to day-dreaming, the op¬ 
posite of concentration. 

Positives and Negatives: 

A 'positive is a NATURAL GOOD, or 
that which by nature is good, construc¬ 
tive—a power or property used in build¬ 
ing. It is a REALITY with absolute 
existence. 


Superstructure 159 

A negative, clearly expressed, is 
NOTHING. It is the absence of the 
positive which it always is in apposition 
with. 

A positive is a “picture” with all the 
natural “lights and shades in place.” A 
negative of that “picture” is just the 
very opposite. The lights are replaced 
by shades and the shades by lights. It 
is negative. 

The negative of light is “darkness,” 
but it is NOTHING, merely the absence 
of light. The negative of love is “hate,” 
but it is NOTHING, merely the absence 
of love. Love is constructive; hate is 
destructive. 

Health is positive; disease is nothing, 
merely the absence of health. Most 
people like to think of health as “Har¬ 
mony,” and it is, perfect harmony with 
the Divine Plan. This leads to the af¬ 
firmation that sickness or “disease” is 
merely “Discord,” and just as real as 


160 Success Psychology 

Harmony. Maybe it is, for it certainly 
seems so—just as truly as the very sky 
above us SEEMS to rest upon the moun¬ 
tains about us; or possibly we are not 
yet tuned-in to hear the harmony of 
disease, and so, for the present, we shall 
go on thinking of health as positive and 
of sickness as negative. 

And when we concentrate, for health, 
we certainly SHALL NOT concentrate 
upon sickness or its SIGNS AND SYMP¬ 
TOMS; but we shall CONCENTRATE 
UPON HEALTH, God-given HAR¬ 
MONY! 

Which shall it be? 

And so, with the “harmony and dis¬ 
cord” disciples we find many concen¬ 
trate upon their “desires” and openly 
declare to their so-called friends that 
they “are enjoying poor health, these 
days.” They say, also, that they wish 
to be cured of their disease, and instead 
of concentrating upon health, harmony, 


Superstructure 161 

vigor, resiliency, elasticity, and vibrat¬ 
ing Joy—they THINK disease, with all 
its pains and aches and symptoms, and 
go on “enjoying poor health, these days.” 
Such persons are sometimes concentrat¬ 
ing upon rheumatism instead of upon 
Health. 

Then steps in the Divine Law, “As ye 
sow, so shall ye reap,” and since they 
have been sowing discord, they reap dis¬ 
cord. Let them turn about and sow con¬ 
cord and harmony, and they shall reap 
harmony in HEALTH. 

Old or New: 

We must discover the difference be¬ 
tween the old thought and the new Psy¬ 
chology. In the old way we were taught 
to think of all the evils and ills of the 
world. We were taught that “man is a 
worm of the dust,” an heir of weakness, 
of sickness and of evil; that we are chil¬ 
dren of sin and the deserving recipients 
of the “wrath of an angry God!” 


162 Success Psychology 

ALL OF WHICH is the most colossal 
LIE that was ever planted in the soil of 
our sub-conscious, for there is where it 
landed. So we now have to re-educate 
and reconstruct. We must FORGET 
sickness, sin, and disease, and THINK 
upon health, holiness, and harmony. 
These latter are constructive thoughts 
and they rest upon sound principles and 
laws of constructive and creative think¬ 
ing. 

Full of the Subject: 

Concentration adds to the fullness 
and richness of life; it is an important 
step toward the goal of Success, through 
the field of “life more abundant.” For 
life is largely what we give our atten¬ 
tion to. We must be full of our subject 
in order to kindle interested enthusi¬ 
asm; and in this regard we may be like 
the temperance lecturer who spoke with 
such fervor, fluency and zeal in his de¬ 
nunciation of the liquor evil that one of 


Superstructure 163 

his auditors, marveling at the fluency of 
his eloquence, asked him how he could 
think of so many things to say in de¬ 
nunciation of the rum traffic. The an¬ 
swer was, “I am so full of my subject, 
you see,” and it was then obvious to the 
questioner that the zealous speaker was 
full of rum. 

Methods Differ: 

The general method in concentration 
is to assume a sitting or a reclining po¬ 
sition so there will be no physical inter¬ 
ference. This is followed by a period of 
relaxation and of “letting go” of all dis¬ 
tractions of every sort, all worries and 
fears and doubts. 

Yet, some persons think best while 
they are upon their feet. They are the 
“nervous-motor type,” and they usually 
like to walk and pace to and fro as they 
think. A man of this type was pacing 
back and forth, looking out of the win¬ 
dow of a sky-scraper. 


164 Success Psychology 

A director of the corporation asked 
the manager why he paid “that bird” 
ten thousand a year just to look out of 
the window. The answer was, “He is 
thinking. A single idea of his saved our 
company fifty thousand this year. I 
wish we had more like him.” 

One Hundred Per Cent: 

In the matter of concentration we 
must learn to develop a one hundred per 
cent hitting power. We must live up to 
par, and think up to par, and then we 
can act up to one hundred per cent 
efficiency. 

We must realize that our success 
comes from using THE WHOLE 
MIND, and not merely a portion of it. 
While the conscious mind is chiefly con¬ 
cerned in our concentration, it is well 
that we should enlist the co-operation 
of the Super-conscious Mind for inspira¬ 
tional guidance and for originality of 
ideas, and certainly we must have the 


Superstructure 165 

co-operation of the sub-conscious mind 
in order to carry our ideas into effective 
operation. This application of the prin¬ 
ciple of “team work” gives us a three¬ 
fold power for winning our goal of 
Success. 

Character: 

Character comes FROM our power of 
concentration. Character is that firm¬ 
ness of our mental fiber that enables us 
to carve impressions upon people and 
things about us. If one’s mind is as soft 
as molten wax, that one lacks character. 
The finest characters have a “mental 
texture” like the hardness of a diamond. 
Such characters carve their impress 
upon all mankind. Sometimes we fail 
to “impress” the minds of others; then 
we should recall that it takes diamond to 
cut diamond. Perhaps we are “too 
soft,” then let us stiffen up our moral 
fiber through the power of concentration 
upon the steps that lead us to our goal 


166 Success Psychology 

of success. Concentration is the fire 
that puts the temper of Character into 
the KEY that unlocks the door of 
Success. 

Summary: 

Concentration is a positive attitude of 
riveted attention. It is a narrow, in¬ 
tensive thread of focused thought held 
there upon a particular subject by the 
power of interested attention. It is a 
thing of positive, constructive power— 
and it is able to command Success. 

An easy natural posture, standing, 
sitting or reclining, in a quiet place, is 
conducive to concentration. There must 
be no distraction of mind or physical in¬ 
terference. 

Direct all attention and interest to the 
positive things of life and avoid the 
whole realm of negatives and doubts 
and fears. 

Character is the cutting quality that 


Superstructure 167 

comes from concentration. It is the 
Temper in the Key that unlocks the door 
to Success. 


PART II. 

SUPERSTRUCTURB 

Chapter III. 

Rules For Success 
Rule One: 

We must have a clear idea of our Goal 
of Success and where it is, then run in 
that direction only. In other words, we 
must have an AIM, and we must aim at 
the target if we would hit the bull’s-eye 
of Success. 

Broadly speaking, we may say that 
success is that condition which gives us 
“life more abundant” in complete living 
through growth in Health, Wealth, and 
Happiness. 

This, of course, can only be obtained 

168 


Superstructure 169 

through a constructive and a creative 
power of right thinking. And it is this 
condition-precedent which carries us di¬ 
rectly to a study of all the departments 
of our mind, and our body. 

It is our desire to get hold of and to 
master this constructive and creative 
power of right thinking which has led us 
to and through a study of the powers 
and functions of the sub-conscious mind 
and of the conscious and Super-con¬ 
scious Mind. We were seeking to learn 
something of the range and scope of 
their powers and the possibilities of 
their combined co-operation. 

This same desire for mastery and co¬ 
operation led us to take up a study of 
our sane mind in our sound body, and 
the relations and reactions between 
them. We considered the agencies for 
our physical well-being, as food, exer¬ 
cise and cleanliness, in their relation to 
our ability to do this constructive and 


170 Success Psychology 

creative thinking which we find is the 
condition to winning Success. 

It is this same desire to win the mas¬ 
tery of constructive and creative powers 
in right thinking that led us to a study 
of the factors and conditions of con¬ 
struction and reconstruction, of junking 
the obsolete and untrue, and building, 
instead, that which rests upon the laws 
of natural truth. 

And we gave attention to a study of 
that very vital factor in winning suc¬ 
cess, and that is the power of mental 
concentration. Without the power of 
concentration, one has, at best, only a 
flaccid character, powerless to impress 
others and carve out fortune. 

We find that the power of concentra¬ 
tion gives us character as its finished 
product. Or, to use the other figure, 
concentration is the fire that puts the 
temper of character into the key that 


Superstructure 171 

unlocks the door that opens into the 
vaulted chambers of Success. 

Rule Two: 

Good health is the second element in 
our rules for winning success. It is the 
physical basis for success. The body as 
the organ of the mind is working in har¬ 
mony with the mind, and not as a 
shackle upon our feet to hinder us in our 
race to the Goal of Success. In this way 
we have strength and physical energy to 
co-operate with our mental powers and 
thus we are promoting a splendid insur¬ 
ance for Success. 

Of course we have already learned 
that our health is largely a “reflection” 
of our thoughts, of our mental attitude. 
If we fill our mind with fears, worries 
and doubts, or jealousy and avarice and 
hatred—we shall, according to the “law 
of the harvest,” reap the results in dis¬ 
cord and disease. 

On the contrary, if we sow thoughts 


172 Success Psychology 

of courage and peace and assurance, or 
of love and generosity, then, again, we 
must reap in accordance with “the law 
of the harvest,” which is the “law of 
cause and effect,” and we reap and gar¬ 
ner what we have sown in health and 
harmony and happiness in the joy of the 
newness of a larger life. 

It is all so simple that even a child- 
mind can grasp and apply it, and if our 
children are safeguarded from the blight 
of the old teachings of “fear, hate and 
hell,” and all that type of destructive 
negatives, they will not have to plow up 
and supplant the old habits of error 
stored up in the sub-conscious. They 
will step forth as Titans, unfettered by 
error, and free to run the course of life 
straight to the Goal of Success. 

Third Rule: 

We must have a right mental attitude. 
This is our third rule, and a very simple 
one. We must have an attitude of expec- 


Superstructure 178 

tancy; we must expect success, always, 
and never assume an attitude of gloomy 
failure. 

But, just what do we mean by “atti¬ 
tude”? Well, that is a mental state 
which is rather difficult to describe. At¬ 
titude refers to our bearing, posture or 
position, and our mental attitude always 
reflects itself in our physical bearing 
and posture. 

The converse, or opposite, is true. 
Lift up your head, put out your chin 
and chest, square up your shoulders, 
straighten out your backbone, pull in 
your belly, and LOOK ALIVE! These 
physical acts tend to put the same erect 
carriage into your mental attitude and 
make your “mind feel alive and happy.” 

This is always true; the mental not 
only influences the physical, but the 
physical reacts upon and influences the 
mental. So, we see the need of both a 


174 Success Psychology 

right mental attitude and a correct 
physical bearing. 

We must always be expectant of good, 
of helpful conditions, of helpful friends, 
of power within ourselves to carry us 
through. We must cultivate the spirit 
of optimism, and the spirit of altruism, 
unselfishness, of generosity and of liber¬ 
ality. 

We have a perfect right to feel that 
only good shall come to us, for we be¬ 
lieve that God is all and in all, and that 
God is GOOD. We have a right to be¬ 
lieve that success inheres in us and man¬ 
ifests through us, for that is our Reali¬ 
zation of Success as we have read on 
page seven. READ IT AGAIN! 

And not only read it again, but com¬ 
mit it to memory—“learn it by heart” 
—and saturate your sub-conscious mind 
with it so fully that you will just fairly 
radiate the spirit of success in your 
mental attitude. 


Superstructure 175 

We were created for success, to be 
successful. That was and is the plan 
and purpose of our being. We were 
created by the Power of Success, in the 
presence of Success, through the Intelli¬ 
gence of Success, IN THE IMAGE OF 
SUCCESS—TO BE SUCCESSFUL. 

For “God does not give us the spirit 
of fear, but of Power and of Love and of 
a Sound Mind” to attract, to live out, 
and to radiate success in life. This 
spirit of Power that the Bible speaks of, 
is the right Mental Attitude toward 
winning our high Goal of Success in 
Life. 

Rule Four: 

We must have the right spiritual at¬ 
titude. And this is a much more deli¬ 
cate thing to think about than mental 
attitude and physical culture—and yet, 
it is NOT! For All is One, and One is 
All. There can be no sane, rational, in¬ 
telligent understanding of the physical 


176 Success Psychology 

and the mental without an understand¬ 
ing of the spiritual. 

Some years ago scientists caused quite 
a sensation when they said they could 
not distinguish between plant life and 
animal life, in the lower and simpler 
forms of life. Then they caused more 
consternation when they said, “Life is 
a process of evolution from lower to 
higher forms.” And it is too bad that 
they used that word that has been the 
stumbling-stone for the demagogue and 
the ignoramus. 

They should have used the simple lit¬ 
tle word “GROWTH” and they would 
have saved the near-prelates and dema¬ 
gogues lots of vain efforts to “STOP 
GROWTH.” It can’t be done, of course; 
but those “high-brow, hard-boiled scien¬ 
tists” could not use a little word where 
they could find a big one, so they still 
stick to “evolution,” which simply 
means to “out-fold,” evolve or grow. 


Superstructure 177 

And so they said, and we still say, 
“Life is a process of GROWTH, from 
lower to higher forms”: From acorn to 
oak tree; from a hard, wild crab-apple to 
a delicious pippin; from a hard, tough 
epicarp, like an almond, to a big, juicy, 
delicious, modern peach; from a “pore, 
onry, skinny razor-back shoat,” of about 
sixty pounds, to a modern Iowa porker 
of six hundred pounds, and so forth: 
GROWTH! 

Then, next, this same “wrecking 
crew” of scientists began to shout out 
that they no longer could determine a 
line of demarcation just where inani¬ 
mate dead dirt left off and live, living, 
animate “creatures” began to live and 
love and multiply and replenish. 

Truly, this was a sad blow to our old- 
fashioned orthodoxy and our kindergar¬ 
ten ideas of the Creator of the Universe; 
but these remorseless searchers for the 
Truth were not content to rob us of 


178 Success Psychology 

Santa Claus and Mother Goose—they 
insisted upon making us GROW. So 
they began to spoil our chemistry and 
our “natural philosophy” we learned in 
college. They said we flunked the day 
we stood up and looked the professor 
coldly in the eye and named eighty-eight 
chemical elements, which was supposed 
to be the limit of Divine Creative Wis¬ 
dom. 

This same gang of long-nosed, short¬ 
sighted searchers—call ’em what you 
will, but they call themselves “scientists” 
—began to shout that there are no such 
things as ninety-one simple primary ele¬ 
ments—they are ALL reducible to the 
same origin, and they do not KNOW 
whether that origin of fundamental 
substance is “energy,” electricity, “pol¬ 
arized vibrations of ether,” or matter, 
or MIND, or the sustaining power of 
Divine Thought. 

ALL OF WHICH means that science, 


Superstructure 179 

through the aid of the “radio,” and a 
few other very simple little every-day 
things, has brought the world into a 
higher plane of reverence and respect 
for THE SPIRITUAL than has ever 
before been experienced by mankind. 
AND, this is rule four: “We must 
have a right spiritual attitude toward 
Success.” 

Rule Five: 

We must have a right THOUGHT at¬ 
titude. We must breathe success, think 
success, speak success, live success, and 
broadcast success from the radio in our 
solar plexus. We must radiate it 
through thought, through love, and 
through co-operation with others. 

This sort of activity in our thought 
attitude will soon generate an aura of 
success or personal atmosphere of suc¬ 
cess which will surround us like a man¬ 
tle of ectoplasm. It will charge us with 
positive magnetism and make us attrac- 


180 Success psychology 

tive and winning, if not well nigh irre¬ 
sistible in personal power. Thus all 
people will seek to advance us, and all 
forces will work for our ultimate suc¬ 
cess. 

We note that rule three deals with the 
sub-conscious, while five deals with 
the conscious mind, through conscious 
thought. 

We have many, very many kinds of 
mental attitudes; but in this connection 
we wish to refer to the sub-conscious 
mind when we use the phrase “mental 
attitude,” and we wish to refer to the 
conscious mind when we use the phrase 
“thought attitude,” and we wish to refer 
to the Super-conscious Mind when we 
use the phrase “spiritual attitude.” 

Thus, mental attitude is rather an un¬ 
conscious attitude, or rather an una¬ 
ware attitude, and it should be one of 
purposeful optimism. The spiritual at¬ 
titude is one of conscious respect and 


Superstructure 181 

possibly of unconscious reverence for 
the Good, the Beautiful, the True, and 
the Higher, the Holier, and the Ideal. 
Thought attitude is a conscious mental 
activity, an awareness of purpose and 
perseverance to win success. 

A proper thought attitude reaches 
out and lays hold of all the elements 
which it may use in bringing about a 
conscious evolution—there goes that 
word again—we mean a consciously di¬ 
rected GROWTH toward our ultimate 
Goal of Success in life. 

A thought attitude is a positive, dyna¬ 
mic, powerfully active agency in the 
matter of setting in operation adequate 
causes which are designed to produce 
desired effects. 

A thought attitude is a constructive 
attitude dealing with positive factors 
for growth and development. It is a 
commanding attitude. It is the attitude 
of the architect, the master builder. It 


182 Success Psychology 

is a little spark of Divine Intelligence 
turned loose in life as its own comman- 
der-in-chief and the architect of its own 
fortunes. 

Rule Six: 

Act well your part. All the world is 
a stage, and each must act his part, and 
he should act his part as fully and com¬ 
pletely and adequately—yes, and as 
magnificently as his ideals will lead him 
to dare. 

Act the part of a successful man for 
a few brief turns, and lo! you become a 
successful man. We do not mean simu¬ 
late; we mean the similitude of sin¬ 
cerity. Away with sham and deceit and 
hypocricy, for there is nothing so deadly 
as deceiving, and, after all, the deceiver 
deceives only himself. Nothing is more 
transparent than bluff and sham and 
humbug. 

We act well our part when we think 
well our part, when we speak well our 


Superstructure 188 

part, when we visualize well our part, 
and LIVE well our part in the Drama 
of Life. 

In this acting our part on the stage 
of life, we can have recourse again to 
our old method of “team work.” We 
not only can, but we must do this in 
order to ACT up to our highest ability 
as a performer. 

By “team work” we mean we must 
use each of the three departments of 
our mind. First, we should gain well 
formulated ideals from our Super-con¬ 
scious Mind with elements of originality 
and ethical power. We may gain these 
readily by a right use of the Silence, and 
our access therein to the One Universal 
Mind which is the source of all original¬ 
ity and power. 

Then, the conscious mind, by sugges¬ 
tion, affirmation and re-iteration, should 
plant the seeds of these ideals in the soil 
of the sub-conscious mind, which will 


184 Success Psychology 

then work them out into a realization of 
Success. 

We have learned that our sub-con¬ 
scious mind has a wonderful faculty of 
mimicry, of imitating, of impersonat¬ 
ing; and we have learned that these 
characterizations tend to crystallize 
into habit. Thus “crystallized habit” 
MAKES US WHAT WE ARE. 

Therefore, we instruct our conscious 
mind to play the highest role in the 
drama of our life-success that our 
Super-conscious Mind can idealize and 
picture forth; and this our conscious 
thought plants in the soil of our sub¬ 
conscious mind, sowing the seeds for a 
wonderful harvest of bountiful success; 
and, agreeable to the “law of the har¬ 
vest” that, as we sow, so shall we reap, 
when the time of fruiting and harvest 
comes we garner the rich rewards of 
high ideals acted out to our highest abil¬ 
ity in the Drama of Success. 


Superstructure 185 

Rule Seven: 

Cultivate the spirit of growth. We 
recognize no competition, no rivalry, no 
opposition, no strife; for when we see 
these then we “be these,” and we can¬ 
not afford to be these. We recognize 
only our highest ideals for growth, for 
highest attainment. 

We seek to grow in personal appear¬ 
ance to an air of affluence and prosper¬ 
ity, and we reveal this through atten¬ 
tion to our apparel and our appearance. 
We know that carelessness, slovenliness, 
and stasis in habits are symptoms of 
limitation of Life. 

Every day we seek to excel the ideals 
of yesterday, and while we know our 
goal, we want it ever to be higher than 
our grasp. Therefore WE SEEK TO 
GROW, for Growth is Life, and “LIFE 
MORE ABUNDANT”—is SUCCESS! 
Summary: 

1. We must have a clear IDEAL of 


186 Success psychology 

our Goal of Success and where it is, and 
then run in that direction only. 

2. We must cultivate good health. 
We can do this by right, positive think¬ 
ing. 

3. We must have a right mental atti¬ 
tude, or sub-conscious feeling of Suc¬ 
cess. 

4. We must have a right spiritual 
attitude, and we gain this by aid of the 
Silence. 

5. We must have a right thought 
attitude: think, breathe, radiate Suc¬ 
cess. 

6. Act well ourt part, up to our high¬ 
est ideals of success in our Drama of 
Life. 

7. Keep growing! Stasis is death. 
Yes, that is right. Look it up in the dic¬ 
tionary. That will help you to grow. 
Growth is Life, and Life more Abun¬ 
dant IS SUCCESS! 


PART III. 

Selling Success 

1. Selling Success to Ourselves 

2. Heal Thyself 

3. THE FOUNTAIN OF YOUTH 





PART III. ? 

Selling Success 
CHAPTER I. 

Selling Success To Ourselves 
Our Life Drama: 

We have said, without apology to 
anyone in particular, that the world is 
a stage, and we are all actors in the 
drama of life. Well, that sounds rather 
familiar, but what is the thesis of this 
drama? What does it do, or what does 
it seek to portray? 

The answer is “Salesmanship,” that’s 
all. Of course that is enough, when we 
consider what that includes. Buying 
and selling in some form or other con¬ 
stitutes the motif for practically every 

. i«9 



190 Success Psychology 

act in life. It is the act of giving value 
for value. It is a refined “annex” to 
the law of Cause and Effect. 
Salesmanship: 

Salesmanship includes every form of 
the art of selling, masculine, feminine, 
common and neuter. It includes the 
whole show, the whole drama, from the 
box-office to the funny things that hap¬ 
pen in the actors’ make-up apartments 
back of the scenes. Verily, it includes 
not only the whole show but it includes 
the show-house, the press-agents, the 
advertising, the patrons, the public, and 
all. It is all there—for you can’t 
breathe without selling yourself a new 
supply of oxygen. And isn’t that 
strange, you never thought about sell¬ 
ing yourself a supply of oxygen. You 
must do it, though; and the first thing 
in the morning, as a sort of opening 
exercise for winning success in the 
salesmanship contests of the new day. 


Selling Success 191 

A Good Beginning: 

You will find that a good beginning, 
at the very beginning of your day, first 
of all to sell yourself a goodly supply of 
new, unused, first-hand oxygen right 
from Nature’s laboratories in the-big- 
out-doors. Then, when this flame of 
oxygen begins to make the act of think¬ 
ing an unconscious, painless activity, 
get busy and think up some original 
plans for your salesmanship propa¬ 
ganda for the day at hand, not for the 
remote future. 

You might include in this propaganda 
the matter of selling yourself the sun¬ 
rise, and that is rather a worth-while 
transaction. Include in the transaction 
the songs of birds and an atmosphere of 
gladness and illumination that chases 
gloom away and fills your system with 
the optimism of joy. 

In other words, let us be early on the 
job, alive and alert to opportunity. Let 


192 Success Psychology 

us look to our physical well-being from 
our first conscious breath on awaking 
in the morning to our system of deep 
breathing as we fall to sleep at night. 
And let us look to our mental alertness 
through our appreciation of our en¬ 
vironment and our opportunities that 
come to us in endless streams of golden 
riches from the morning’s first beam to 
the sunset sky at the fall of day. And 
why not buy these in fee-simple abso¬ 
lute, and enjoy them to the full. Thus, 
we are selling to ourselves the thrills 
and the pleasures and the joys of “life 
more abundant” as we live by the way, 
and by a cumulative process we are har¬ 
vesting the simple elements that make 
up Success in Life. 

Power to Sell: 

Power is the energy that overcomes 
resistance and does constructive work; 
it is the ability which puts over busi¬ 
ness deals. It is impersonal, invisible, 


Selling Success 193 

impartial, directive, receptive, neutral, 
and PRESENT—always! It is up to us 
to sell it to ourselves and use it in sell¬ 
ing to others. 

Power is impersonal because it serves 
all who may elect to use it; it is invis¬ 
ible, for while we can see the results of 
power, we never can see THE power— 
we may see the apple fall, but we can¬ 
not see the invisible power of gravita¬ 
tion that pulls it to earth. It is impar¬ 
tial, serving friend and foe, and is no 
respecter of persons; it is directive, for 
we may harness the thunder-bolt and 
set it to grinding our corn; it is recep¬ 
tive to our intelligent control as long 
as we work in accordance with the nat¬ 
ural laws which are inherent in its 
being; it is neutral, being neither con¬ 
scious nor unconscious of us or the pur¬ 
pose we seek to use it for. And Power 
is ALWAYS present. We can never 
escape it; we must use it, or it will use 


194 Success Psychology 

us. It is Constructive, or Destructive, 
depending on the use we make of it. It 
is remorseless. It does not seem to care 
whether it cooks our food for us, or 
cooks us for our food. It is up to us to 
sell ourselves a goodly supply of this 
wonderful power to advance us toward 
the Goal of Success. 

Selling power is the rate at which our 
personal vigor operates in stimulating 
to action and putting over a deal; it is 
the product arising from multiplying 
determination and continued effort. 

Selling power is the “Nth” power of 
intelligence which, first of all, BUYS 
the thing called Success. It is the de¬ 
gree to which an optical instrument 
magnifies; and a buyer who sees goods 
through the eyes of a real salesman will 
so magnify their merits as to multiply, 
manifold, his desire to buy them. 

Selling power is simply the power of 
our highest intelligence harnessed to the 


Selling Success 195 

old dray of service in which we are to 
deliver the goods. 

Selling power is our modern motor 
equipment in which we use the electric 
starter of our intelligence, the dynamo 
of our common sense, the motive power 
of good-will, the spark-plugs of apt 
words aptly spoken, the wheels of 
thought, the body of well-being, and the 
top of highest ideals. 

Selling: 

Selling is the progressive form of a 
SALE, and a sale is the transfer of a 
“good thing,” or the title thereto for a 
price paid, or an obligation to pay it. 

There is so much in that sentence— 
perhaps you should read it again. 
Then, if you do not see it steadily and 
see it whole, it may be well for you to 
compare it with the language of “the 
law.” Here is the way our modern law¬ 
makers say it: “A sale is an agreement 
whereby the seller transfers the prop- 


196 Success Psychology 

erty in goods to the buyer for a consid¬ 
eration called the price.”* 

And this latter statement is SO 
CLEAR that hundreds of pages of court 
opinions and lawyers’ briefs have been 
written upon it to show what it means, 
or doesn’t mean. 

What does it mean: 

It simply means that if you buy the 
whistle you have got to pay for it. You 
cannot buy the whistle unless you pay 
spot cash, or obligate yourself to do so 
at some future date. And here we draw 
a fine distinction between a “sale” and 
“barter” or “exchange.” Of course, 
we can always trade or swap a whistle 
for “a” whistle, but we can never get 
the whistle that way. We have to buy 
it, and pay the price. 

And here is one reason why so many 
people never attain the high degree of 

* See “Uniform Business Law,” by Coleman Hall 
Bush. 



Selling Success 197 

success in life which they covet, and 
that is because they are so busy swap¬ 
ping “a” for “a” that they fail to dis¬ 
cover the real thing, the success which 
they really covet. Of course, they won 
“a” success, but that is not what they 
sought. They sought the success of 
their highest ideal of Success in Life. 

Let us suppose that you are X. Now, 
X is always an unknown quantity until 
our problem is solved—our problem of 
Success. 

Well, you are X and you meet with 0, 
and we merely use 0 to represent Op¬ 
portunity, which in our problem is not 
exactly a determined quantity and yet 
not an unknown, for it stands almost 
midway between the known quantities, 
A, B, C, and the unknowns, X, Y, and Z. 
Well, anyway, you are X and you meet 
0, and you say to 0, “Have you a suc¬ 
cess which you will sell me?” 

And 0 answers you, “No! I never 


198 Success Psychology 

have or keep on hand ‘A’ success for 
anybody, and certainly not for you. 
You are X, and unknown to me—an 
unknown quantity. And of all people 
on earth, the X’s and Y’s and Z’s are the 
very people for whom I should last ex¬ 
pect to build success.” 

Then you say, “Why, of course, I ad¬ 
mit I am X, and as yet quite unknown; 
but you will HAVE TO ADMIT that I 
have a perfect right to meet Oppor¬ 
tunity. You are 0, are you not? And 
why will you not sell me a success in 
life?” 

Then answered 0, “We are Oppor¬ 
tunity, indeed, but we build success only 
to Order. Our successes are Custom 
Made, and they must be specially built 
to your own personal order. We have 
no job-lots of success in our stock. 
There are no ready-made suits of suc¬ 
cess, they are all tailored to your own 
personal taste and guaranteed to fit, in 


Selling Success 199 

accordance with the Law of Cause and 
Effect. The price you pay is up to you, 
but we think you should pay as you 
enter, for success.” 

This is always true, for success is a 
matter of such intimate personal rela¬ 
tionship that there is no such thing as a 
ready-made success, or a cut-and-dried 
formula for one to achieve success. We 
must simply pay the price as we enter 
into the enjoyment of our success, and 
the price is entirely up to us. If we 
want a “thirty cent success” we may 
have that, but we must pay the thirty 
cents. If we want a life success, we 
must pay for it in terms of the price we 
place upon it. 

The big thing to remember is that we 
are not only governed by man-made 
laws, in this business of selling success 
to ourselves, but we are governed by the 
higher law, “The Law of the Harvest.” 
If we sow a thirty cent consciousness of 


200 Success Psychology 

success; that we reap. If it is a con¬ 
scious ideal of service, then we win the 
higher reward of a higher success. 

A Mental Excursion: 

It is assumed that we understand this 
higher law of the harvest and its re¬ 
morseless operation in its relation to us. 
It is also assumed that we have been 
formulating, or have already fixed 
ideals of, the particular success in life 
we seek. It is assumed that our higher 
ideals as our own personal salesman has 
aroused sufficient interest in our con¬ 
scious mind to gain our attention for a 
little personal heart-to-heart interview. 
It is now our business to take ourselves 
on a little mental excursion. 

This excursion is to be brief, yet our 
ideals must be so vivid that they, as our 
own personal salesmen, can personally 
conduct us through each step of this 
mental journey. There are only four 


Selling Success 201 

steps in our excursion, yet each is dis¬ 
tinctively important. 

The first step is to introduce the 
ideals of our success to our conscious 
mind, and we do this by going into the 
Silence. This brings the ideals of suc¬ 
cess from the Super-conscious Mind 
into our conscious thought, and it must 
arouse sufficient interested attention to 
hold our conscious thought upon our 
ideals of success. 

The second step is to transmute this 
interested attention of the first step into 
a conscious “desire to obtain the goods,” 
or the ideals offered us by our super¬ 
conscious salesman. 

The third step is to take this more or 
less intense desire, and with it as a 
basis convince our conscious mind that 
“the goods” are exactly what we MUST 
have, and by goods we mean “life more 
abundant” through living a life of 


202 SUCCESS PSYCHOLOGY 

Health, Wealth, and complete Happi¬ 
ness. 

The fourth step is to take this aroused 
interest and created desire, and the con¬ 
viction in our conscious mind that the 
goods are just what we must have, and 
with all these as a cumulative force 
stimulate our conscious mind to 
ACTION, and through this action by 
way of our sub-conscious, to close the 
deal for SUCCESS. 

These in brief are the four principal 
steps in the mental excursion of selling 
success to ourselves. The first step is 
already accomplished, or you would not 
be reading this. The salesman of our 
IDEALS, our Super-conscious Mind, 
has been introduced to us; the interest 
and curiosity of our conscious mind has 
been so much aroused that we are not 
going to stop short of success. 
Capitalizing Desire: 

It is always up to our super-conscious 


Selling Success 203 

salesman, not only to make a good be¬ 
ginning, but to carry us over to the next 
step. 

Now the requirements of a good be¬ 
ginning are, that the goods, the ideals, 
and the subject of success, must be at¬ 
tractive, the appeal must be apt, the 
ideal must be specific and concrete, and 
the applications of the ideals must be 
personal—while the manner of our 
salesman must be Positive yet pleasant. 
The whole appeal must touch our expe¬ 
rience in life and MEET OUR NEEDS. 
This is a direct approach through the 
buying motive of our DESIRE. 

When our conscious mind is inclined 
to be over-critical and ultra-analytical 
in its attitude, then our salesman may 
make specific allusion to the practical 
and workable type of our ideal: “These 
ideals are happy thoughts of just the 
right size and hitting power for con¬ 
venient use. We can drop one into the 


204 Success Psychology 

soil of our sub-conscious mind while we 
wait for luncheon, or for our barber, or 
at the station, or on the car—in fact 
anywhere we have an opportunity to 
make use of the most precious thing in 
the world, TIME. A right use of time 
will make us rich in more than money— 
it will make us rich in knowledge, wis¬ 
dom and understanding.” 

Our first natural desire is to save 
self, through the law of self-preserva¬ 
tion. Our second, is the desire to per¬ 
petuate our family name. An appeal to 
these by our super-conscious salesman 
should arouse both a conscious and a 
sub-conscious desire to work out our 
ideals of success. 

In addition to these basic motives, 
our salesman might and should appeal 
to our desire for knowledge, desire for 
increased power, desire to excel, and 
desire for possessions and luxuries and 
ease. 


Selling Success 205 

These are all universal avenues of 
appeal directly to develop desire in our 
conscious thought, and through this 
into our sub-conscious mind. When it 
reaches our sub-conscious, and is 
planted in sufficiently sensitized soil, 
something is going to happen in the 
form of action. And that has been the 
whole purpose of our sales appeal to our 
conscious mind. We gave it a clear 
concept of our goods, a picture of their 
beauty and desirability. Then our 
salesman turns his appeal away from 
the goods, to our conscious buying mo¬ 
tives —our desire for GAIN and COM¬ 
FORT and our instinctive DESIRE 
FOR POWER. He says, “This ideal 
will lift you out of a rut and place you 
behind a flat-top desk as a business 
executive,” and we sign on the dotted- 
line for SUCCESS. 

Our Job: 

Our one job in life is to sell ourselves 


206 Success psychology 

a contagious, infectious, consuming 
ideal of Success. We must do this to 
succeed. We must learn to “page Suc¬ 
cess” in the lobbies of our thoughts, to 
advertise the ideal of Success so ef¬ 
fectively and so alluringly that our sub¬ 
conscious mind will fall for it twenty- 
four hours of the day. That will put 
Success on the correct side of our ac¬ 
count books, with a balance in big 
figures. 

In order to sell ourselves this success 
ideal we must begin with right think¬ 
ing, right speaking, and right acting— 
and we must ever see ourselves acting 
our part magnificently in the drama of 
life more abundant in Successful Liv¬ 
ing through growth in Health, Wealth, 
and Happiness of SUCCESS. 
Summary: 

Salesmanship is our contribution in 
life to the service of mankind. Our suc¬ 
cess in life depends upon the quantity, 


Selling Success 207 

quality, cheerfulness and helpfulness of 
this service. 

Salesmanship, like healing, must be¬ 
gin within our own consciousness and 
it must work out through our sub-con¬ 
sciousness in order to reach and help 
others. 

Many people mistake the custom of 
an old-fashioned highwayman for those 
of a modern up-to-date salesman. Im¬ 
possible! Salesmanship cannot be car¬ 
ried on without a satisfied buyer and 
mutual benefit to both parties. 

If we would become a salesman, we 
first of all must sell to ourselves the 
thing called Success; then we may sell 
to others and win still greater Success. 



PART III. 

Selling Success 
CHAPTER II. 

Heal Thyself 

All Is One: 

The ancients taught, “All is one, one 
is All.” Others taught, “All is The 
ALL, and The ALL is all.” And still 
others taught, and some still teach: 
“God is all, and in all. In Him we live 
and move and have our being.” We 
can hear this in Saint Paul’s, and in 
some other cathedrals, and in some 
places that are not cathedrals. We try 
to believe it, but we have a hard time 
selling ourselves that idea, for in child¬ 
hood the ignorant, the foolish and the 
fearful sold us the idea that God’s com- 

208 


Selling Success 209 

petitor owned about seventy-five to 
ninety per cent of the business of the 
universe, and God was just a sort of a 
“silent partner in the wrath to come.” 

We can now see that the kindergar¬ 
ten idea that was sold to us, before we 
were mature enough to know the truth 
when we met it face to face, was not 
true. 

It is the old, old idea of “duality,” 
that there are Two Powers in the Uni¬ 
verse, and that they are eternally in 
conflict, and that the “power or dark¬ 
ness” has just about won out in the 
struggle for supremacy. 

That is the same sort of juvenile 
teaching that told us that “man is a 
worm of the dust,” and his flesh is “the 
heir of all the ills of the ages,” and a 
myriad more of such pessimistic ab¬ 
surdities. That sort of teaching has 
been the crime of the ages. The people 
who have sown and still sow the seeds 


210 Success Psychology 

of “fear, hate and hell,” are entitled to 
their harvest, and they are SURE to 
reap it. 

There were some grains of truth sown 
there in our sub-conscious mind in our 
youth, but the tares that “the evil one” 
sowed have just about succeeded in tear¬ 
ing out all the faith and hope and peace 
and harmony and health and happiness 
that flesh SHOULD be heir to, and 
thereby verified the prophecy of our 
heritage of evil. But we are growing 
in understanding. We are beginning to 
see that a “deity” that would let the 
“devil” get away with fifty-one or more 
per cent of the voting stock in the cor¬ 
poration of the universe would not be 
much of a “business man.” We are 
also discovering that a “tare” is not a 
“tare” but it is “darnel” and may be 
addressed as “Lolium tremulentum,” 
and it is not so poisonous as formerly 
thought to be. In fact, “Lolium” is 


Selling Success 211 

only just a bit too much like a certain 
type of business people we know, too 
aggressive for place and for success to 
wirf a good name for itself. 

We have even learned to forgive 
Lolium, and to forgive ourselves for 
entertaining such preposterous lies 
about “the Author, Creator, and Giver 
of every good and perfect gift.” 

We refuse to subscribe to the idea of 
duality; we refuse to believe that there 
is a power of health and a power of 
sickness, a power of success and a 
power of failure. 

We insist on believing only in health 
that comes from Divine Harmony; and 
we persist in believing in Success that 
is as sure to inhere in our daily decency 
as the effect is sure to be wrapped as a 
germ in its adequate cause. We believe 
that all is Law, yet all is Love, yielding 
only ultimate Good. 


212 Success Psychology 
How to Begin: 

In the business of healing body, mind 
or fortune, or all of these, the place to 
begin is in our own mind. When we 
get our thoughts right our demonstra¬ 
tions will be right. That is funda¬ 
mental. 

We can not heal others until we first 
of all heal ourselves, just as we must, 
first of all, be sold to ourselves before 
we can sell to others successfully. 

There is a normal state of sub-con¬ 
scious telepathy going on between 
minds all the time. It is our age-old 
radio instinct operating through our 
solar plexus, and while we may lie most 
eloquently, and with finest technique, 
with our conscious mind, we cannot 
hope to overcome the message of in¬ 
stinctive truth that is being sent out by 
the wireless of our sub-conscious mind. 

We believe, then, that we are alive 
and in a universe of Life. Our body is 


Selling Success 213 

built up of countless cells, molecules, 
atoms and electrons—all in a continual 
state of change. These changes which 
take place in our body, and which are 
the results of countless processes and 
contacts in metabolism, are all worked 
out by the intelligence of our sub-con¬ 
scious mind. 

We believe there are no “accidents,” 
but everything is governed by the law 
of Cause and Effect, in some form or 
other. We believe that we are alive and 
that we live in a “friendly universe.” 
We are discovering that everything, 
even inert matter, is very much alive. 
Science tells us that even a bar of steel 
is very much alive to physical adhesion 
and chemical cohesion, to vibrations and 
the laws of attraction. Thus, it is 
shown that in a tiny piece of steel there 
is enough energy stored up in its atomic 
arrangement, if it were suddenly re- 


214 Success Psychology 

leased, to destroy a whole manufactur¬ 
ing plant. 

But all this stored up energy is looked 
upon as being friendly; even disease it¬ 
self is looked upon as friendly in its 
warning. It is merely lack of ease 
where Nature is using some kindly but 
painful method or effort to remove some 
foreign substance from our body. All 
suffering is a reaction to some form of 
“suppression,” or failure to express 
properly. All symptoms and pain are 
merely friendly warnings. Nature is 
merely asking us, or commanding us, to 
bring about a proper adjustment and a 
proper expression. There is no “evil,” 
it is all for good. 

Great Pain with Love: 

“Agree with thine adversary quickly, 
while thou art in the way with him,” for 
that is the right way to overcome even 
an adversary. Just come over to his 
side of the painful discussion, and get 


Selling Success 215 

his point of view and his reason for 
causing you pain. 

So, when you have a pain in any part 
of your body, or in any organ, always 
send a thought of sympathy, a kindly 
thought of good-will and helpfulness. 
Even try to send a thought of thankful¬ 
ness that the “pain” came as a warning 
to you in time to save you from a greater 
danger. This attitude will help you to 
help it out of your system. Thus, by 
agreeing with our “adversary” quickly 
we cast out all fear, and we win quickly. 

By agreeing with our adversary, we 
are learning to love our enemy. And 
when we learn to love our enemy, we 
shall cease to have an enemy. Thus, 
loving overcometh all, for love is the ful¬ 
filling of the law. It is the sure way to 
heal, and the surest and shortest road to 
success. 

Thus, we learn to realize the absolute 
friendliness of life, from within and 


216 Success Psychology 

from without, and that we are living in 
a friendly universe in which there is no 
duality—no power of evil, but all is 
unity for good. We can realize that Na¬ 
ture is here and now seeking to make us 
well and to keep us well. We can feel 
the presence of Infinite Love and Wis¬ 
dom, which is always willing to give to 
us both lovingly and wisely the things 
we need for our own greatest good. 

We must see with “the eye single,” 
for there is no duality, no power to pro¬ 
duce sickness, but the same power which 
resides in us and is ever ready to dem¬ 
onstrate our health for us. It is the 
same Mirror of the Mind which reflects 
our Thoughts back to us, either glorified 
or damnified, as we present them to the 
Mirror. It is simply the power of God 
in us, and we are taught in the Holy 
Word that, “To the pure, God will show 
himself pure; and to the froward, he 
will show himself froward.” In other 


Selling Success 217 

words, if you bring the frown of “ill¬ 
ness” to the Mirror of Mind, it will re¬ 
flect back to you the frown of illness; 
but if you bring the “Smile of Health” 
to that same Mirror, it will reflect back 
to you glorified the “Smile of Health,” 
with the universal overplus of present 
Happiness. 

Summary: 

Health is a normal condition in our 
life, and nature does everything she can 
to keep us in this normal condition, and 
to restore us to it when we depart from 
our norm. 

There are not two powers in nature, 
or in the universe, which are in conflict, 
one for good and the other for evil. That 
is a childish idea, arising through a lack 
of understanding. All is unity, and it is 
a friendly universe working for our ul¬ 
timate good. 

God is as Impersonal as the Mirror of 
Truth. If you bring the “frown of ill- 


218 Success Psychology 

ness” to the Mirror of Truth, it will re¬ 
flect back to you a frown of illness; but 
if you bring the “Smile of Health” to 
this same Mirror, it will reflect back 
Health, with the universal overplus of 
Happiness. 


PART III. 

Selling Success 
Chapter III. 

The Fountain of Youth 
The Fountain: 

The fountain of youth is the original 
source of youth, and we all know what 
that is and where it is. The original 
source of youth is Life. There you have 
it! And so we all have it; and since life 
is within us, and not something we seek 
outside ourselves, we know that the 
fountain of youth is WITHIN US. It is 
all so simple, when we come to think of 
it, that we even wonder why there 
should be any discussion of a subject the 
answer to which is so obvious. All we 
need do is to think of a “fountain” as a 

219 


220 Success Psychology 

first cause, or original source; then we 
see that the fountain of youth is the first 
cause of youth, the original source of 
youth; and he would be, indeed, a blind 
seeker of truth who could not see an an¬ 
swer so patent. 

Then why all this discussion and 
search for the fountain of youth? The 
answer has been given already, in the 
introductory pages of this volume—and 
it is ever the same. 

The human race took three steps and 
formed a habit. First, they learned to 
look for food outside themselves, and 
food is good and necessary to sustain 
life in our physical body. Second, they 
learned to look for clothing outside of 
their own personal body, and raiment is 
good and beautiful and helpful in sus¬ 
taining life in our physical body. Third, 
they learned to look for shelter outside 
the human body, and shelter is good and 


Selling Success 221 

helpful and comfortable and restful and 
civilizing and refining and uplifting. 

Now, since they sought and found 
food, and sought and found raiment, 
and sought and found shelter, all outside 
in the objective world, therefore, by the 
first big general inductive-deduction 
of our race intelligence it was uni¬ 
versally conceded and believed that ALL 
GOOD THINGS ARE OUTSIDE OUR 
BODIES. 

Hence, health, wealth, wisdom, love, 
youth, beauty, truth, and whatsoever 
things that are good, and whatsoever 
things that are helpful, and whatsoever 
things that are inspiring, and whatso¬ 
ever things that are joyous, and what¬ 
soever things that are edifying, and 
whatsoever things that are spiritualiz¬ 
ing, and whatsoever things that are DI¬ 
VINE, each and all must be sought out¬ 
side of us in the big “objective world” of 
the material things about us. And that 


222 Success Psychology 

is WHY the human race has been 
searching for the fountain of youth in 
the outside, objective world instead of 
looking to the Original Source of all 
Youth, in Life itself. 

We know, of course, that life is within 
us and that it operates in accordance 
with the laws of life within us. We can 
now see the colossal error that has so 
long hampered the development of man¬ 
kind. We are now learning to look 
within for the source of the finer and 
richer and happier and more helpful 
and more inspiring things of life. 

The green fields of Paradise are no 
longer just a little way from the HERE, 
and the time for Happiness and Health 
and Youth is no longer removed from 
the Eternal Now. 

What is youth? 

It is not a question of how many years 
one has lived. It is moving to a higher 
physical, mental and spiritual plane. It 


Selling Success 223 

is living in a higher state of conscious¬ 
ness with the one-ness of all Life. 

Youth is the Spirit of Life expressing 
itself in Growth. The fountain of youth 
is the fountain of Growth. It is the 
fountain that irrigates us with the life 
principle within us and enables us to live 
more completely in body, mind and 
spirit. It is the unreal life of the ideal 
of growth through activity and the joy 
of happiness. 

The secret of youth is not a secret at 
all. It is not a vague, variable, myste¬ 
rious thing. It is founded upon the ab¬ 
solute constant of eternal individual 
GROWTH. 

Where is it? 

Where is the fountain of youth? 
This question has already been an¬ 
swered, but it reminds us of a story: 

Once upon a time a royal grandee 
awoke from the influence of wine and 
women in general to find himself very 


224 Success Psychology 

much enthralled by the influence of a 
wine and a woman in particular. Of 
the woman we shall only say that she 
was young and sweet and charming and 
pure and pious and wonderfully beauti¬ 
ful—so much so that her very loveliness 
quickly made a slave of the old and 
burned-out-clinker of a grandee. 

Of the wine we must say that it was 
“the wine of youth,” and the possession 
of a supply of this rare wine was the 
only thing under the sun which could 
win the woman. 

El Grandee pined and whined about 
the wine, the only wine, which could en¬ 
able him to win the only woman in the 
world who had set his heart a-singing 
with the vibrations of life. He became 
the butt of joke-smiths and wags who 
told him of a country in the newly dis¬ 
covered New World where there was no 
winter and no old age, and where the 
sun was ever warm and bright, the flow- 


Selling Success 225 

ers blossomed and the birds carolled 
with youth and joy all the time through¬ 
out the years, and that in this fair land 
he could find the Fountain of Youth. 

At enormous costs in money and labor 
and time and hardships and suffering he 
fitted out an expedition and explored the 
“Land of Flowers,” only to find that the 
same Laws of Life rule there as within 
himself. 

Whether or not the royal grandee won 
the fair lady is beside the point. He did 
one thing we must all do, he demon¬ 
strated the courage of his convictions 
and the sincerity of his faith, and by at¬ 
tempting the untried he wrote his name 
high up on the pages of historic romance 
—and that is no small type of role to 
play in the drama of Success. He 
sought physical health and found Living 
Fame. 

For us, this great adventure is much 
less of hazard and much more certain of 


226 Success Psychology 

reward. Without cost, or at most with 
little cost, we may turn the vessels of our 
inquiry to the great within, and by fol¬ 
lowing out the teachings of this volume 
we may fill them not alone with the 
spirit of youth but with the golden treas¬ 
ures of life itself—and thus we act our 
part in the drama of Success. 
Summary: 

The fountain of youth is the original 
source of youth: it is a first cause and 
source of origin, and this source of ori¬ 
gin is Life itself. 

Youth is a mental attitude; it is the 
attitude of Life in Action. It is a move¬ 
ment from a present to a higher plane 
of expression in body, mind and spirit. 

Youth is the Spirit of Life expressing 
itself in GROWTH. 

The fountain of youth is within each 
of us and it bubbles up in the joy of play 
when we act out our role up to the high¬ 
est magnificence of our ideals of success 


Selling Success 


227 


in our Drama of Life—and it fills our 
vessels to overflowing with the golden 
cargoes of Health, Wealth and Happi¬ 
ness. 


228 


Success psychology 


MASTERY * 

Out of the LOVE that animates me, 
Bright as the light on Life’s high Goal, 
I thank the Infinite Laws that be, 

For I control my own Free Soul. 

In endless Mirror of Circumstannce, 

I view my likeness, undismayed: 
Enviroment, through Law — NOT 
chance, 

Is the Mirror my thoughts have made. 

It matters not how high The Gate 
That opens to my highest Goal— 

MY THOUGHTS my own good fortune 

I AM THE MASTER OF MY SOUL! 


From “Krokos-Dromes,” by Coleman Hall Bush, 



INDEX 


Abundant life, 206. 

Act well, 182. 

Action, 204. 
Affirmation, 151. 
Agencies, 64. 

ALL, The, 83. 

All is Unity, 209. 

All Power, 83. 
Architect, 135. 
Attention, 153. 
Attitude, 143,172. 
Autosuggestion, 33, 63. 
Be, 10, 14, 87. 

Being, 20, 87. 

Become, 10. 

Beauty, 87. 

Beginning, 191. 

Bible, 52, 175. 

Brain, 51. 

Breathing, 107. 
Bungalow, magic, 141. 
Buying Success, 191. 
Cause and Effect, 204. 
Choice, power of, 145. 
Character, 165. 
Cleanliness, 104, 125. 
Commonsense, 35. 
Commander, 59. 
Complexes, 57. 


Concentration, 77, 156. 
Conscious Evolution, 49. 
Constants, 143. 
Constructive work, 151. 
Conscious-mind, 19, 73. 
Continuity of Mind, 24. 
of Germ-plasm, 25. 
of Life, 25. 

Control of Emotions, 89. 
Co-operation, 28, 70. 
Corner-stones, 17. 
Day-dreaming, 171. 
Demonstration, 42. 
Desires, 97, 202. 

Divine, 10, 175. 

Drama of Life, 189. 

of Success, 184. 

Drink, 109. 

Duality, 210. 

Eating, 111. 

Ego, 54, 104. 

Electricity, 82. 
Elimination, 147. 
Embodiment, 228. 
Emotions, 34, 89. 
Evolution, 176. 

Exercise, 120. 

External world, 13. 
Faith, 9, 70. 


229 


INDEX 


230 

Feelings, 35. 

Films, 127. 

Foods, 106, 112. 
Foundation, 17. 
Fountain of Youth, 220. 
Fruits, 114, 118. 
Generosity, 150. 
Genesis, 150. 

Goal in Life, 194. 

God, 79, 81, 126, 221. 
Good, 86. 

Growth, 142,176, 185. 
Great Within, 16, 121. 
Great Sympathetic, 51. 
Habit, 29,184, 221. 
Harmony, 88. 
Happiness, 38, 223. 
Health, 160, 172. 
Healing, 209. 

Hunger, 121. 

Hypnosis, 60. 

I AM, 86, 100. 

Ideals, 35, 202. 

Image of Deity, 10,103. 

of Success, 175. 
Imagination, 129. 
Imitate, 29. 
Impersonation, 34. 
Initiative, 39. 
Intelligence, 105. 

Inner Life, 10. 

Intuitive love, 75. 
Instinct, 213. 

Job, our, 206. 

Junk obsolete, 170. 
Know, 42. 


Law, Divine, 26,176. 
Definition, 22. 
of Harvest, 199. 

Law of Life, 221. 

Law of Let, 86. 

Leader, 58. 

Life more abundant, 62 
Life principle, 84. 
Light-years, 101. 

Like begets like, 128. 
Likeness of God, 101. 
Looking-glass, 54. 
Lord’s Prayer, 147. 
Love, 84, 215. 

Master Teacher, 147. 
Mastery, 228. 

Maxims, 118. 

Meat eaters, 117. 
Meditation, 77. 
Memory, 29. 

Mens sana, 94. 

Mental attitude, 127. 
Journey, 200. 
Sensation, 36. 

Milky way, 100. 
Mimicry, 29. 

Mind, 19,21, 46, 178. 
Conscious, 46. 
Sub-conscious, 24. 
Super-conscious, 74. 
Mind meets mind, 203. 

Mirror of, 126, 217. 
Nature, 215. 

Negatives, 158. 

Nerves, 51, 103. 
Neurons, 51. 


INDEX 


231 


NOW, eternal, 13, 223. 
Objective mind, 50. 
Oldest mind, 24. 

One is ALL, 83. 
Opportunity, 197. 
Order, 53. 

Original work, 58. 
Oxygen, 191. 

“Page Success,” 206. 
Paradise, 223. 

Pain, friendly, 215. 
Perfect Love, 217. 
Being, 97. 

Health, 97. 

Memory, 217. 
Physical, 142. 

Picture of health, 97. 
Positives, 158. 

Posture, 173. 

Power to Sell, 192. 
Power, 92, 192. 

Powers of the sub¬ 
conscious, 25. 
Primordial, 20. 

Prayer, 148. 

Principles, 87. 

Psyche, 15. 
Psychometrists, 144. 
Purity, 125. 

Purpose, 5. 

Qualities of mind, 23. 
Question, THE, 140. 
Radio, 213. 

Reasoning, 41. 
Realization, 7. 
Re-education, 161. 


Remembering, 29. 
Recollection, 29. 
Relativity, 100. 

Riches, 63. 

Rules for Success, 186, 167. 
Salesmanship, 190. 
Self-awareness, 20. 
Self-directing, 49. 
Expressing, 49. 
Knowing, 49. 

Selling Success, 194. 

to Ourselves, 190. 
Sincerity, 20. 

Solar plexus, 51. 

Soul, Immortal, 13. 
Speaking the word, 56. 
Spinal column, 123. 

Spiral nebulae, 107. 

Spirit, creative, 50. 
Spiritual sense, 126. 
SUCCESS SPIRIT, 9, 175. 
Success, Rules of, 167. 
Sub-conscious, 21, 46. 
Suggestion, 31. 

Health, 60, 71. 

Wealth, 60, 84. 
Repetition, 69. 

Steps in, 35. 

Success to Order, 197. 
Super-conscious, 74. 

Tares, 211. 

Telepathy, 44. 

That Something, 10, 88. 
Thought, 179. 

Think in pictures, 65. 

The Silence, 78, 83. 


232 


INDEX 


Time, 91, 203. 

Treasure House, 16. 
Truth, 10. 

Esoteric, IS. 
“Tune-in,” 91. 
Universal Call, 10. 
Goal, 10. 

Mind, 212. 

Success, 92. 

Wisdom, 43. 
Universe, friendly, 214. 
Unity is All, 125. 

of Universe, 90. 
Uncooked foods, 117. 
Vacuum, 129. 

Vagrant thots, 154. 
Variable, 144. 

Victory, 9. 

Vibrations, 20, 143. 
Vigilance, 131. 


Virtue, 32. 

Visualize, 66. 

Vitamines, 175. 

Wall Street, 92. 
Wave-lengths, 97, 157. 
Water, 110. 
Way-finders, 39. 
Wealth, 60, 168. 

Within, 12, 50, 220. 
Wine and women, 224. 
Wisdom, 35. 

Wonderful ME, 100. 
Word of Success, 56. 
Work, constructive, 151. 
Work, Original, 151. 
You are X, 197. 

Youth, 221. 

Fountain of, 222. 
What it is, 223. 

Zone, twilight, 23. 









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